People like to get DIRTy

by: Chuck -
Codemasters announced today that they have sold over 500,000 copies of DIRT, the off-road game that they released last week.   Congrats to CodeMasters who seems to be having a good couple of weeks (they released Overlord this week and their upcoming game Jericho looks to be another solid game).

 CODEMASTERS' DIRT SALES TOP 500K IN FIRST WEEK -
TITLE EARNS TOP-SELLING SPOT ON XBOX 360

DiRT Sales, Downloads Top One Million

Burbank, CA - Wednesday, June 27, 2007 - With week one sales out the door, Codemasters is proud to announce that DiRT™, the company's critically acclaimed new racing title, has exceeded expectations across the board.  If DiRT's early review score of 9/10 from Official Xbox Magazine (U.S.) wasn't any indication, Codemasters is now reporting that week one sales of the game have surpassed 500K copies globally, and the playable demos for the Xbox 360™ video game entertainment system from Microsoft and the PC have been downloaded over 500K times worldwide.
According to www.VGChartz.com, the title's early sales performance has landed DiRT in the number one spot on the Xbox 360 charts in North America, and additionally has placed it in the top five games of the week globally across all platforms.

"This success with DiRT is a text-book case of our product development, marketing and distribution efforts all working together to ignite consumer interest and drive sales," said Rod Cousens, CEO, Codemasters.  "Nearly half of our first week's sales are from the U.S. alone, which means momentum behind this series is taking hold in new territories."

DiRT is currently available at retail outlets nationwide for the Xbox 360 videogame and entertainment system from Microsoft and the PC.  The PLAYSTATION®3 computer entertainment system edition will be available later this year.  Additionally, the playable demos of DiRT are readily available for download - the Xbox 360 version from Xbox LIVE® Marketplace, and the PC version from www.codemasters.com/dirt.  DiRT is rated "E" (Everyone - Mild Language, Mild Violence, Alcohol Reference) by the ESRB.  For more information on DiRT, be sure to visit the official website at:  www.codemasters.com/dirt.


About Codemasters
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint.  The company is headquartered in Southam, Warwickshire UK and maintains operations in the U.S, Germany, France, Spain, and Benelux.  More information about the company and its products is available online at:  http://www.codemasters.com.

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