News

One of the hottest toys of the year takes it online

Posted by: Nathaniel at 12/14/2011 12:14 PM
Skylanders Spryro's Adventure is being called one of the hottest toys of the year, and even though that technically violates the "videogames are not toys" mantra that all of us deeply invested in videogames live by, we won't hold that against poor Spryro.  Today Activision has announced its online expansion with launch of the Skylanders Spyro's Universe beta.  In it, kids will be able to customize their own Skylands, play mini-games, connect with friends, explore Skylands until thier heart is content, manage their toy collection, and earn achievements.  Players who already own the game and figures can use the code that come with each figure to use the Portal of Power, allowing their use inside the gameworld, or you can just create a free online account.  For more info, follow the jump.  For free registration, go to www.universe.skylanders.com.



FOR IMMEDIATE RELEASE

SKYLANDERS™ PORTAL MASTERS, YOUR ONLINE ADVENTURE AWAITS


Already Pegged A Holiday Hit By Consumers And Industry, Skylanders Spyro's Adventure™ Spreads Its Wings At universe.skylanders.com

Santa Monica, CA - December 14, 2011 - Skylanders Spyro's Adventure adds yet another imaginative dimension to kids' social play with the beta launch of Skylanders Spyro's Universe, a vast virtual world for kids to engage with Skylanders characters and their fellow players. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), today pulled back the curtain on this dramatic expansion of the franchise, further bolstering the variety and value of one of the most innovative and platform-inclusive digital playgrounds ever devised.

"We conceived Skylanders as a unique, multi-platform experience from the beginning, simultaneously grand in scope yet incredibly easy for kids to embrace," said Eric Hirshberg, CEO of Activision Publishing. "You can play with friends in the real world or on consoles, Nintendo 3DS, Mac or PC, and now on the web in Skylanders Spyro's Universe. If there's a screen where kids play, we want the Skylanders to come to life there. This also further enhances the play options of every Skylander character."

Found online at universe.skylanders.com, Skylanders Spyro's Universe is a fantasy realm of floating islands designed to encourage world-building, exploration and friendly competition. Kids can craft and customize their own Skylands, play mini-games like Sheep Shot, Sky Defense and Castle Assault, rendezvous with friends and investigate Skylands far and wide, or manage their toy collection and earn achievements. Players who already own the game or figures can input the code supplied with each interaction figure, or use the Portal of Power™ to bring them to life inside the universe. Those who don't can join the fun simply by creating a free online account. Eon, the helpful Skylanders guide, will provide new visitors with a digital starter kit and an array of new adventures to discover over time.

Skylanders Spyro's Adventure is swiftly becoming one of the holiday season's must-have gifts for the younger set. The game has been featured on the Toys "R" Us "Holiday Hot Toy List", Amazon's Holiday Toy List, the Time to Play "Power Ups" holiday toy list and Toy Insider "Hot 20" list, and is being touted as one of the most exciting and inspired entertainment properties of 2011.

For more information and free registration, please visit www.universe.skylanders.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

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Skylanders Spyro's Adventure, Portal of Power and Skylanders are trademarks, Skylanders Spyro's Universe is a service mark, and Spyro and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.