News

Obama invades Paradise!

Posted by: Dan at 10/14/2008 6:27 PM
You knew it would happen sooner or later, and it did today. The Game|Life blog on Wired is reporting that Presidential Candidate Barack Obama has been confirmed as having bought ad time within EA Sports Burnout Paradise for the Xbox 360. In his quest to reach the young voters, Obama can be seen on billboards around Paradise City.  If you remember, EA launched integrated ads back in January that allows them to pipe in ads behind-the-scenes and constantly keep the billboards and vehicles updated.  No word on if the billboards are in the PS3 version of the game.  Image courtesy of Wired: