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New blog found on The Secret World – everyone loves some ARG pre-release

Posted by: Tina at 2/23/2010 3:43 PM
The Secret World is indeed still a mostly uncovered secret. Funcom, however, is slowly releasing new information via the very effective ARG (Alternate Reality Game) campaign method.

The first of such efforts led the community of gamers following The Secret World to uncover the website dedicated to Kingsmouth, one of the key locations to be featured in the game. Today, that community has stumbled upon Monsters of Maine: a blog written by one of the characters in the game reporting on some of the monsters sited around Kingsmouth. There are blurry pictures, artists’ interpretations of enemies, and some information to be gathered from the blog.

It’s also very clear that the characters of the game themselves are just as ill informed as we are.


THE SECRET WORLD MONSTER BLOG FOUND
- First details on the monsters of The Secret World revealed –

Yesterday the 250,000 member strong community following the development of the upcoming modern-day massively multiplayer online game, The Secret World, uncovered a conspiracy blog revealing photos and information of monsters sighted in and around Kingsmouth. Kingsmouth is a sleepy, seaside town in New England, one of many locations found in The Secret World.

Monsters of Maine, a blog run by one of the characters featured in The Secret World, is a part of the latest ARG campaign launched by Funcom. The community spent yesterday picking up clues and following leads, eventually uncovering the blog. The ARG is a follow-up to last month’s ARG that had the community hunt for clues to uncover the first location revealed, Kingsmouth.

The conspiracy themed blog features heavily edited screenshots, or ‘photos’, from the game showing some of the monsters that will appear in the game. Gamers will also be able to find bits of information on the blog about what role these monsters will play in the game itself.

Funcom have executed a series of ARG campaigns since first announcing The Secret World, playing on the game’s unique setting of urban legends, conspiracies and myths. Last year over 200,000 gamers from all over the world chose to become members of the secret societies that are playing a vital role in the game itself as well as the community shaping up around it.