I know, it's odd for a racing game to have a story anymore but Need for Speed: The Run
does indeed have one. The game's protagonist, Jack, is apparently hunted by both the criminal underworld and
the police, and a race from San Fran to New York is his only way to survive. I'm sure that makes more sense in the game, but this trailer makes it look like the race just consists of Jack being chased across the country by a lot of pissed off people. That would certainly motivate me to come in first.