"I just put an 'e' on it, pronounce it 'Dir-tay'."

by: Randy -
The unamed Colin McCrae rallied DiRT onto store shelves this week.  Sure, I thought Forza 2 was pretty sweet also, until I got tired of running 300 cars across the same 5 tracks all day.  Time to serve up a lot more gravel, mud, and dirt into your daily recommended allowance.

Codemasters Logo

 

For Immediate Release

 

DiRT Box Shot

 DiRT RACES IN TO RETAIL OUTLETS



Burbank, CA -June 19, 2007 - Codemasters, Inc. today announced that DiRT, the highly anticipated off-road racing game, is shipping to retail outlets nationwide for the Xbox 360™ video game and entertainment system from Microsoft and the PC, with the PlayStation®3 computer entertainment system edition to follow shortly.  DiRT is rated "E" (Everyone) by the ESRB.

 

Developed by Codemasters Studios using its new propriety engine, Neon, DiRT™ takes traditional rally and turns it into an exhilarating thrill ride through a massive range of off-road racing experiences on gravel, mud and dirt, right across the globe.

Expanding on the brilliant point-to-point rally racing, the game includes an extensive range of off road and circuit events, delivering a thrilling, often challenging and ultimately hugely rewarding experience.

Players race in challenging, heavyweight 850bhp cars through high speed blind corners and along perilous cliff edges in the Hill Climb events, including the world famous Pikes Peak International through the Rocky Mountains of Colorado.

There are also multiple car races with Dakar-style trucks and super-powered 4x4s on grueling desert terrain in Rally Raid competitions. In Rally Cross, players switch between dirt and road racing. The competition is always breathing down your neck and always ruthless.

Then there are Crossover circuits and events from the CORR (Championship Off -Road Racing) series in the U.S. The CORR series is all about head-to-head full on dirt circuit racing. The combination of powerful off-road buggies and exciting dirt tracks incorporating tabletop jumps, drop-offs and moguls is an intoxicating mix.

DiRT™ also offers a dedicated rally championship section and the opportunity to race against others and the clock with a 100-person online multiplayer mode. In any mode, on any surface, the car handling is sublime, the physics system is thrillingly accurate and the damage engine is as devastating as ever.

Get up to speed with the Xbox 360 playable demo now available from Xbox LIVE® Marketplace and the PC demo, along with videos and product information, available from http://www.codemasters.com/dirt

About Codemasters
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint.  The company is headquartered in Southam, Warwickshire UK and maintains operations in the U.S, Germany, France, Spain, and Benelux.  More information about the company and its products is available online at:  http://www.codemasters.com.

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About Xbox 360
Microsoft revolutionized the gaming industry with the November 2001 launch of Xbox (http://www.xbox.com), its first-generation video game and entertainment system, now sold in 26 countries.  Microsoft introduced its next-generation system, Xbox 360, in the 2005 holiday season in Europe, Japan and North America, and launched the system in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. Xbox 360 (http://www.xbox.com) is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around gamers.

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