News

Guitar Hero has 1 million documented fans…on Facebook

Posted by: Tina at 10/26/2009 7:29 PM
I think Guitar Hero just got a leg up on Rock Band with their most recent accomplishment: Activision announced that they’ve hit 1 million Facebook fans and are the first console videogame franchise to do so. Although I’m not particularly a fan of Facebook, it is unquestionable how expansive and pervasive it is so this must be wonderful news for the PR and marketing reps over at Activision. What a load off, eh? I’m sure they’re cracking the champagne now.

By joining the Facebook page, fans get access to information on the franchise including artists’ debuts and exclusive content on the games. They also get a chance to share their own experiences and opinions. The fan page currently has 1,085,008 fans, but I wonder what the impact this press release will do for that number.


GUITAR HERO® BECOMES FIRST VIDEOGAME TO SURPASS

ONE MILLION FACEBOOK FANS





SANTA MONICA, CA – October 26, 2009 – Activision Publishing Inc.’s (NASDAQ: ATVI) Guitar Hero® is the first console videogame franchise to surpass 1 million Facebook fans demonstrating the global appeal and passion for the brand that is quickly becoming the next platform for experiencing music and social interaction.



Guitar Hero is the #1 best-selling third party video game franchise in North America and Europe calendar year to date. Since its release, the franchise has sold more than 38 million units worldwide, including more than 7 million units in calendar 2009 alone, according to The NPD Group, Charttrack and GfK.



Guitar Hero 5® was released on Sept. 1 to critical acclaim for its music variety, innovative gameplay and empowering fans to rock anyway they want with all-new features that make it the most social and interactive Guitar Hero game ever. Official Xbox Magazine said, “This is the Guitar Hero game to own” while AOL GameDaily said, “Guitar Hero 5 feels just fresh as it did when the series debuted on the PlayStation 2.”



Guitar Hero’s Facebook community can come together at the social networking site to get the latest information on Guitar Hero games and the artists in the games, as well as share their favorite artists, songs, and Guitar Hero experiences. Facebook fans also gain access to exclusive information and content on past, current and future games.



Living room legends can now rock any way they want to a variety of iconic rock music in Guitar Hero 5. The entire set list is at players’ fingertips from the start, featuring genre-defining hits from some of the biggest rock artists and bands of all time, including The Rolling Stones, The White Stripes, Kings of Leon, Tom Petty, Bob Dylan and Vampire Weekend. Players take complete control as Guitar Hero 5 allows gamers to personalize and customize how they experience music by being able to play with any controller combination -- multiple vocalists, guitarists, bassists and drummers, in any game mode. With the game’s all-new Party Play Mode, getting the band back together has never been easier. Players can now jump in or drop out of gameplay seamlessly, without interrupting their jam session. Elevating the Guitar Hero® series to new heights with unmatched social gameplay, an enhanced style, new in-game artists and more rock legends, Guitar Hero 5 features new surprises and challenges that will fire-up long-time fret board fanatics and create a new generation of addicts.