Games can help get you get fit as this
article in USA Today talked about last year when Natalie Henry of Columbus, Ohio danced her way to weight loss in
Dance Dance Revolution. Konami is taking it a step further by providing a 30 day pass to participating 24 Hour Fitness in their
DDR Extreme 2 and DDR Ultramix 3 Bundle packs.
Konami Digital Entertainment and 24 Hour
Fitness Join Forces to Bring the Health Benefits of Dance Dance
Revolution(R) to People Nationwide; In First of Its Kind Partnership,
DDR to Become Featured Activity in 24 Hour Fitness Kids Clubs Nationwide
| |
DDR Extreme 2(TM) and DDR Ultramix 3(R) Bundle Packs to Include Coupon
for 30 Day Free Trial at All Participating 24 Hour Fitness Locations | |
Konami Digital Entertainment - America, a division of Konami Digital
Entertainment, Inc., today announced a promotional partnership with 24
Hour Fitness that will help kids and adults nationwide get in shape,
while having fun. As part of the promotion, 24 Hour Fitness will add
the excitement of Dance Dance Revolution(R) to their Kids' Clubs.
Additionally, Konami will package a coupon for a 30 day pass to any
participating 24 Hour Fitness within its bundle packs of Dance Dance
Revolution EXTREME 2(TM) for the PlayStation(R)2 computer entertainment
system and Dance Dance Revolution Ultramix(R) 3 for the Xbox(R) video
game and entertainment system from Microsoft. The coupon will initially
appear with the launch of DDR EXTREME 2(TM) at the end of September and
will be valid through the end of March 2006. The Xbox version hits
stores in November, offering gamers a second chance to tryout a 30 day
membership at a 24 Hour Fitness facility.
"Bringing the health
and fitness benefits of DDR to 24 Hour Fitness is an unbeatable
combination in helping kids and adults stay in shape while having fun,"
said Clara Gilbert, Director of Business Partnerships at Konami Digital
Entertainment - America. "By placing DDR in 24 Hour Fitness locations
we strive to help kids and adults achieve their fitness goals in an
unintimidating and fun way."
Since first introduced to North
American video game consoles in 2001, Dance Dance Revolution(R) has
sold over three million units across all platforms. DDR has created a
fitness phenomenon that has received a tremendous amount of recognition
for helping people of all ages lose weight and achieve better health.
Each version of the game has a Workout Mode that allows users to track
calories burned and monitor their own fitness regiment. DDR has truly
created a new trend in gaming that takes players off of the couch and
away from the joystick. DDR has recently been introduced into the
physical fitness curriculum in multiple school districts throughout the
United States. Additionally, DDR is a valuable tool used in numerous
research studies on fighting childhood obesity.
24 Hour
Fitness will utilize DDR at new club grand openings and will promote
DDR and its workout benefits to all employees and members. With this
partnership, 24 Hour Fitness and Konami are bringing a new and exciting
way for individuals to lose weight and stay in shape. DDR has made a
huge splash in personal fitness at home and now it's going to expose
even more individuals to its health benefits at 24 Hour Fitness
locations across the nation.
About Dance Dance Revolution
The original arcade game made its debut in Japan in October 1998 and
quickly became the number-one gaming craze in the country. The first
game console version of the game was released in Japan in April 1999
for the PlayStation(R) game console and sold more than 3 million units
cumulatively. DDR hit the U.S. arcades that next year, and in March
2001, Konami introduced Dance Dance Revolution(R) for the PlayStation
game console, which developed a massive fan base. Subsequent releases
in the U.S. include Dance Dance Revolution Disney Mix and Dance Dance
Revolution KONAMIX(R), released for the PlayStation game console,
DDRMAX Dance Dance Revolution(R), DDRMAX2 Dance Dance Revolution and
Dance Dance Revolution EXTREME(TM) released for the PlayStation 2, and
Dance Dance Revolution ULTRAMIX(R) and Dance Dance Revolution
ULTRAMIX(R) 2, released for the Xbox. In January 2005, cumulative
worldwide sales of the Dance Dance Revolution(R) series had exceeded
7.5 million units.
For more information, please visit: http://www.konami.com/gs.
