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CES 2007 - Diamond Multimedia

by: John -
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My Diamond appointment was over at the Mirage hotel. I haven't met with them since they came back from the dead so to speak but I was happy to see the return of the brand. From the Monster Sound card to a few old VESA local bus video cards, I have a small fondness for Diamond.

In their suite, they were showing off some of their current product line. This includes a few video cards such as a Radeon X1950 XTX. With the rebranding of various ATI cards, Diamond has released the X1050 and will be releasing the X1550 in February. They were first to market with the Radeon X1950 Pro AGP. The card holds 512MB of memory retailing for $299 and it's the fastest AGP card out there. Their BizView line that they talked about is aimed at business productivity. A mention was made a quad version equivalent to the X1650 is being worked on that might also come out as a low profile card.

Viper

Sounds cards also made a comeback for Diamond and they have 3 SKUs ranging from $29 to $59. I was told that Amazon had a nice increase in sales in the sound card area with Diamond leading the way as the Diamond XtremeSound 7.1 was the best seller.

Sound Card

One product that really intrigued me is their Diamond XtremeTV HDTV USB Tuner. It's a thumbdrive sized tuner that's capable of receiving OTA HDTV signals as well as tuen in analog cable. Unfortunately, it's only using software encoding but the small form factor really makes it attractive for those on the go. I can definitely see me using this in an airport to watch a sports program in HD while I wait for my flight to board.
Tuner

As with other ATI partners, Diamond is eagerly awaiting the R600 and they believe that the March timeframe will be when we see the new card.