Rock and Roll Hall of Fame and Museum Announces
New Sponsor, Activision, Publisher of
Videogame Franchise, Guitar Hero®
CLEVELAND (March 6, 2008) – The Rock and Roll Hall of Fame and Museum announced today that Activision, Inc. (Nasdaq: ATVI), the videogame publisher behind the phenomenon, Guitar Hero, has signed on as a new sponsor, supporting the museum’s efforts to collect, preserve and interpret the global impact of rock and roll music.
Activision will sponsor the Cleveland rock museum’s exhibit on some of rock’s most legendary guitarists, which includes artifacts from Johnny Cash, Kurt Cobain, Jerry Garcia, Robbie Robertson and others. In addition, Activision will be an official sponsor of the 2008 Rock and Roll Hall of Fame Induction Ceremony to be held on March 10 in New York City at the Waldorf Astoria.
Visitors to the Rock and Roll Hall of Fame will also be able to rock out to some of their favorite hits while at the Museum in Cleveland. Activision will have a Guitar Hero demo stand for fans to test drive the latest and greatest game for free, beginning with Guitar Hero® III: Legends of Rock.
“We’re incredibly excited about this partnership,” said Steve Dobo, Director of Sponsorships for the Rock Hall. “Activision’s support not only helps us tell the guitar chapter of the rock and roll story, but it also gives our visitors a chance to step onto the virtual stage and kick out some jams while they’re here.”
“Where there’s music, there’s Guitar Hero, and there are countless Rock and Roll Hall of Fame inductees who’ve appeared in Guitar Hero” said Dusty Welch, Head of Publishing for Activision/RedOctane. “We are absolutely thrilled by the opportunity to offer visitors a chance to live out their fantasies by playing tracks from the artists they are paying homage to.”
Each year visitors from 50 states and 100 countries visit the Rock Hall. Since opening its doors to the world in 1995, nearly seven million people have made the pilgrimage to the world’s only Museum devoted to celebrating and preserving the history of rock and roll music.
Guitar Hero III: Legends of Rock offers the ultimate rock experience with new wireless guitars, freshly added content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer modes allow axe-shredders worldwide to compete head-to-head for true rock status as they riff through a star-studded soundtrack including master tracks by legendary artists such as Aerosmith, Guns 'N' Roses, The Rolling Stones, Beastie Boys, Rage Against the Machine and Pearl Jam, as well as original songs by guitar icons Slash and Tom Morello. Guitar Hero III: Legends of Rock is now available and is rated "T" for Teen by the ESRB.
About the Rock and Roll Hall of Fame and Museum
The Rock and Roll Hall of Fame and Museum is the nonprofit organization that exists to educate visitors, fans and scholars from around the world about the history and continuing significance of rock and roll music. It carries out this mission both through its operation of a world-class museum that collects, preserves, exhibits and interprets this art form and through its library and archives as well as its educational programs.
The Museum is open seven days a week from 10 a.m. to 5:30 p.m. On Wednesdays, the Museum is open until 9 p.m. Museum admission is $22 for adults, $17 for seniors (65+), $13 for youth (9-12), $18 for adult residents of Greater Cleveland. Children under 8 and Museum members are free. The Museum is generously funded by Cuyahoga County residents through Cuyahoga Arts and Culture. When you become a member of the Rock and Roll Hall of Fame and Museum, the world of rock and roll becomes yours to explore. Call 216.515.1939 for information on becoming a member. For general inquiries, please call 216.781.ROCK or visit our website at www.rockhall.com
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
Guitar Hero® III: Legends of Rock © 2007 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc.
All other trademarks and trade names are the properties of their respective owners. All rights reserved.