Activision bringing Kung Zhu to DS

by: Sean Colleli -
Have you always wanted a hamster martial arts adventure for your DS? Well, you're getting one with Kung Zhu. There aren't a lot of details yet, but the game is based on the popular toy line and the special edition will even come bundled with an exclusive action figure. I wasn't aware there was a market for games about "pets that are cute but become ultra-cool and tough," but I guess there is if the toys are successful. I don't know about the game, but a co-worker had one of those electronic kung-fu fighting hamsters on her desk and that thing got REALLY annoying.
ACTIVISION PUBLISHING AND GAMEMILL PUBLISHING GET FUR-OCIOUS THIS FALL WITH KUNG ZHU™ FOR NINTENDO DS™



From Cepia LLC, the Creators of ZhuZhu Pets™, Comes Outrageous Hamster Battle Action!



MINNEAPOLIS, MN – AUGUST 6, 2010 – Activision Publishing (Nasdaq: ATVI) and GameMill Publishing, Inc., in association with Cepia, LLC, announced today that Kung Zhu™ is coming to Nintendo DS™ this fall. Based on the smash hit toys, Kung Zhu™ lets players choose adorable hamsters, train them into ultimate warrior fighting machines, and take them to battle!



An exclusive, rough-and-tumble Kung Zhu™ hamster, named Tull, will come packaged as a Collector’s Edition with the initial release of Kung Zhu™ for Nintendo DS™. Tull sports a never seen before color scheme and will be available for $34.99 MSRP.



“Kung Zhu™ is packed with pets that are cute but become ultra-cool and tough, so it’s a lot of fun seeing that transformation in a videogame,” said David Oxford at Activision. Gary Miller, President, GameMill Publishing, stated, “We are thrilled to be able to bring Cepia’s hottest new line of toys to videogames in light-hearted, family friendly battle style.”



Kung Zhu™ takes players on a high-action journey with the action-packed hamsters of the Special Forces and Ninja Warriors tribes. Play along with the fierce Special Forces hamsters: Stonewall, Sergeant Serge, Rock'O and Rivet, or with the stealth Ninja Warriors hamsters: Yama, Azer, Drayko and Thorn. Fans might even run into a few surprise soldiers from different tribes along the way! Developed specifically for Nintendo DS™, Kung Zhu™ gives players the ability to outfit their pets with battle gear and unleash them to rumble in 35 levels with authentic sounds and motions.



“Kung Zhu™ is on a trajectory to achieve the same level of incredible acclaim and success as the original ZhuZhu Pets™,” said Natalie Hornsby, Vice President of Marketing, Cepia, LLC. “We’re seeing this new property create new fans, and this videogame just adds fuel to the fire through its employment of the brand’s core elements.”



Kung Zhu™ can currently be seen on the Zhu-niverse Tour, stopping in cities all over the country. Tour attendees will be among the first to get their hands on Kung Zhu™ for Nintendo DS™. Please visit www.thezhuniversetour.com for more information.



Kung Zhu™ is available this Fall on Nintendo DS™. This game is not yet rated by the ESRB. For more information visit www.activision.com or www.gamemillpublishing.com.



About GameMill Entertainment

GameMill Entertainment is located in Minneapolis, Minnesota. GameMill is a third party publisher of various Children's and Casual games for the PC, Nintendo DS, and Wii from Nintendo. With development across the globe, GameMill is a source of entertaining and fun games for all ages. www.game-mill.com.

About Cepia, LLC

Cepia was founded in 2002 in St. Louis, Missouri by a senior management team boasting over 100 years of combined history in the toy industry. Ingenuity, creativity, playfulness, and passion are the heart of Cepia and everything it creates. Cepia is especially known for its use of advanced technology, which is employed in such an unobtrusive way that the toys are not only fun to play with, but often viewed as “wonderful” or “magical.” Cepia’s toy brand building enterprises include Glo-e a light-up plush bear, Hydro Max a motorized water blaster, Sky Raptors, Sk8, and their newest venture ZhuZhu Pets™. For more information, please visit www.cepiallc.com.



About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.



Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
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