Renting Online: Better Than Local Stores?


posted 12/11/2002 by Dan Clarke
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GN: GameFly is a relatively new service. Back when I first subscribed to a DVD rental service, many titles were always available, but then the rest of the world started signing up for the service and getting a new release was just as difficult online as it was at the video store (the service then adapted and now this problem rarely exists). How is GameFly setup to handle such a surge of subscriptions to keep unhappy renters at a minimum?

Sean: We’ve built this business from day one planning to make games available to a large number of subscribers. We’re able to do that through the combination of our advanced technology plus the experience of our team and our strong financial backing. One of our employees is a former merchandiser of video games. He has a pulse for what’s hot and what’s not and does a great job of forecasting for us what games we need to stockpile for our subscribers. Of course, forecasting isn’t perfect but the human and the computer usually do a very good job together.

GN: Before we go, I want to thank you for taking the time out to chat with us. I have one more question: Right now, there is one primary competitor I can think of that also rents videogames for a monthly fee. What differentiates your company from others?

Sean & Jung (together really loud): AVAILABILITY!

Sean: Our goal is to make sure our subscribers get what they want when they want. Our focus is on the new releases. When you come to our site, we want you to know that Vice City is available and you’ll get it fast. In fact 95% of our subscribers receive their games in 1-3 days.

Thanks to the folks at GameFly for taking the time out to do the interview. For more information, visit their website --

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