A few weeks ago, we stopped by the ECS offices
and had a great time touring their facilities and learning about their operations. Today we talk with Joe Chang of ECS about their company and what they want to accomplish. GamingNexus: ECS seems to be driving towards the direction of catering to gamers. When did this initiative start to come about and how successful has it been?ECS:
We are always evaluating the different segments in the market place, and the decision to focus on the high end segment was made about 2 years ago. In our minds, the high end segment consists of a broad range of users. Whether you are a gamer, an enthusiast, or someone who is looking for a unique solution that handles heat dissipation well, we have just the right product for you. This is the essence of our Extreme series of motherboards. GamingNexus: ECS doesn’t seem to have the reputation for motherboards such as the likes of ASUS, ABIT, and MSI. What else besides marketing towards gamers is ECS doing to change that or is the gaming market the main strategy?ECS:
ECS is very well known for its value driven motherboards. We have clearly done something right to service those customers’ needs. Going after the high end segment, we will hold the same philosophy when we go to market – consistency and focus. We plan to provide consistent quality and feature set in our Extreme series so that users can learn to expect stability and performance from us. When it comes to marketing towards any audience, nothing is more important than having a reputation as a brand they can trust. In addition, we focus on our strengths. Unrivaled by the competition, ECS is a leader in producing good products that are also affordable. At the end of the day, it is our goal to make Extreme series the only motherboard that delivers the most price per performance!GamingNexus: How aggressive will ECS be in vying for the motherboard business?ECS:
We have a very aggressive revenue and quantity target for the rest of this year as well as 2006. In order to hit the targets, we rely heavily on our core competence, which is our motherboard business. The Extreme Series delivers a higher price point and so without question, it will be a significant part of our business going forward. GamingNexus: Why should consumers consider an ECS board when they are looking to upgrade?ECS:
Every brand has its own uniqueness but in the case of ECS, I believe consumers can get more bang for the buck than from any other manufacturer. Quality is the No. 1 deliverable in all of our products. Top that off with features, performance, and a very attractive price point, it’s hard not to consider ECS in their next upgrade.
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