Codemasters at E3


posted 6/2/2004 by Charlie Sinhaseni
other articles by Charlie Sinhaseni
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Whenever I go to E3 I always have this habit of making my way to the Codemasters booth, a UK-based company with a penchant for making high-quality games that are consistently entertaining and beautiful. For some strange reason though, the company has this tendency of keeping its games off the floor and instead, showing them inside this enclosed tent and away from the prying eyes of the public. Oh well, I guess that just means less crowding for me.

The company managed to make quite a splash; not an easy feat considering that Ati’s Half Life 2 theatre and Square Enix were within a stone’s throw of the booth. Yet the company managed to attract a consistently large crowd thanks to great activities centered around the insanely popular American Idol franchise. Two competitions and autograph sessions featuring two of the show’s judges, Randy Jackson and Paula Abdul, made the booth worth stopping by. While on the outside the booth was a teeming hotbed of calamity, the good stuff was on the inside. Today we take a short look at some of the eye-catching titles that Codemasters put on display at this year's show. If rally racing, pop singing and football is your bag, then you're definitely in for a treat.
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