Don't call it a comeback, but (in)famous third party controller manufacturer Mad Catz is back from the dead. Less than a year ago they filed for chapter 7 bankruptcy after shedding a number of brands and properties. From the mid-2000s on Mad Catz gained a reputation for shoddy, third-party peripherals--basically the controller you made your annoying younger sibling use when your parents made you tag them in for Halo or Smash Bros. This reputation isn't entirely deserved and Mad Catz has a fairly long and storied history, but their latter-day output did lack a certain standard of quality.
Now under new ownership, Mad Catz is dedicated to "new ideas and a new range of high-quality gaming products," the first of which is a refresh of their R.A.T. brand of PC peripherals. At CES 2018 they will demo a new line of R.A.T. mice, S.T.R.I.K.E. keyboards, F.R.E.Q. headsets and G.L.I.D.E. surfaces. The trailer below has a quick glimpse of the new products, and you can get a closer look in the press release after the break.
FOR IMMEDIATE RELEASE
MAD CATZ® IS BACK IN THE GAME
Legendary Gaming Hardware Brand Returns, with New Management, New Ideas, and a New Range of High-Quality Gaming Products
KOWLOON, HONG KONG (JANUARY 4, 2018) – Mad Catz Global Limited, the legendary brand, leading innovation in gaming hardware for almost three decades, announced today a surprise return to the international gaming scene.
Less than a year after the much-loved brand disappeared from the gaming landscape, Mad Catz is back: under new management, with new ideas, new attitude and most importantly, an entire range of new, high-quality gaming products!
Known for their award-winning range of R.A.T.™ gaming mice, arcade FightSticks, gaming headsets and much more besides, the new Mad Catz will focus first on quality, committed to producing innovative gaming products, designed and engineered in-house to stand out amongst the competition and deliver superlative performance for gamers of all abilities.
At CES 2018, Mad Catz will be previewing the first products in the new range, a line of all-new PC gaming hardware including new R.A.T. mice, S.T.R.I.K.E.™ keyboards, F.R.E.Q.™ gaming headsets and G.L.I.D.E.™ gaming surfaces.
Key products in the new range include the R.A.T. AIR™ an-all new version of the iconic, fully-adjustable gaming mouse, now with a state-of-the-art wireless power system. The R.A.T. AIR™ requires no unreliable battery pack to operate, instead drawing power via the wireless activation gaming surface, included in pack. For gamers preferring to use their own gaming surface, the R.A.T. AIR™ also includes a robust USB cable in pack, instantly converting the R.A.T. to a wired mouse.
The S.T.R.I.K.E.4 gaming keyboard features a fully mechanical key bed, aluminum frame and RGB lighting, and the F.R.E.Q.4 gaming headset, utilizes high-quality 40mm neodymium drivers and a metal plated frame. Further details of new products in the range are expected to be announced shortly.
“We couldn’t be more excited than to begin 2018 by announcing the return of Mad Catz to the global gaming arena. Mad Catz has been a permanent fixture in gaming for almost three decades and we firmly believe it’s best days lie ahead,” said Selena Chang, Director of Sales and Operations for Mad Catz Global Limited. “Through listening to gamers worldwide, we plan to once again forge a path of innovation in the gaming hardware community, and we’re already working on delivering products which we believe will enhance gamers’ abilities and do justice to the Mad Catz name. We can’t wait to unveil a little more at CES 2018 and in the months to come."
Mad Catz Global Limited will be demonstrating new products in the range through invitation only at CES 2018, taking place in Las Vegas, Nevada from January 9th through 12th, 2018.
Additional information available at: www.madcatz.com.
About Mad Catz
Mad Catz Global Limited is a global provider of innovative interactive gaming and entertainment products. Mad Catz products are designed to appeal to gamers of all abilities and across multiple platforms including in-home gaming consoles, handheld gaming consoles, Windows® PC and Mac® computers, smart phones, tablets and other mobile devices. Mad Catz plan on distributing its products via leading retailers around the globe. Mad Catz Global Limited is headquartered in Kowloon, Hong Kong. For additional information about Mad Catz and its products, please visit the Company’s website at www.madcatz.com.
Mad Catz, the Mad Catz logo, R.A.T., S.T.R.I.K.E., F.R.E.Q. and G.L.I.D.E. are trademarks or registered trademarks of Mad Catz Global Limited. All other company and product names may be trademarks of their respective owners.