Nyko and Yohay team up

by: Sean Colleli -
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Nyko has had a pretty solid retail presence for years now, but there's always room for improvement. To facilitate this, they're partnering with retail firm Yohay Associates. Yohay will be helping out with Nyko's sales in the Northeastern US. Yohay has plenty of experience in this field and they recently hired Bill Sims, former regional sales manager for EA, so I'm sure they'll do a good job in getting Nyko's products to consumers. With the upcoming release of the Wand Plus and Speaker Com 360, Yohay has their work cut out for them.
LOS ANGELES - March 4, 2010

Nyko Technologies®, the leading videogame peripherals manufacturer, today announced that it has signed an agreement with the leading manufacturer's representative firm, Yohay Associates, to manage sales efforts for the company’s console accessory lines in the Northeastern United States.

Specializing in sales and marketing for such industry leaders as Microsoft, Apple and Sony, Yohay Associates has served major retailers, mail-order companies, value-added resellers and distributors for more than 30 years. The firm includes key account executive Bill Sims, a 30-year videogame and consumer electronics industry veteran who most recently served as regional sales manager for Electronic Arts.

“Working with Nyko is a perfect fit for us; we are pleased to represent them,” said Bill Sims, key account executive at Yohay Associates. “We have long-standing relationships with key retailers that will help establish Nyko as the premier videogame accessories provider for all consumers across the Northeast.”

Yohay Associates will be working closely with Nyko to help expand the retail reach of Nyko’s successful product lines, including the Intercooler and Charge Base series of products, as well as bringing the soon-to-be released Wand +™ and Speaker Com 360 to market.

“The Yohay team will be a key partner for us,” said Chris Arbogast, director of marketing for Nyko Technologies. “We are looking forward to increasing our business in the key Northeast region, as well as being able to provide new customers with functional and visually appealing products.”

Connect with Nyko for a chance to win exciting Nyko prizes at @nykotech or on Facebook.

About Yohay Associates, Inc.

Yohay Associates has been the leading manufacturer's representative firm in the New York tri-state territory for the past 30 years. Their understanding of the marketplace, technical expertise, retail product merchandising, vertical marketing programs, and most of all, their focused customer support, makes Yohay Associates and the products they offer stand out from the rest. Yohay Associates not only has outside sales people contacting the accounts, but also product management experts providing input to both vendors and accounts. All this results in the ability to take new, innovative technology to mainstream status.

About Nyko Technologies, Inc.

Nyko Technologies® develops, manufactures and markets innovative peripherals to enhance the digital lifestyle. The company's mission is to deliver products that solve problems and improve user experience for work and play. Nyko specializes in interactive entertainment, computing, consumer electronics, portable audio, as well as online and wireless technologies. The company has distribution through major U.S. and Canadian retailers, along with distributors worldwide. Founded in 1995, Nyko is headquartered in Los Angeles, Calif. Please go to www.nyko.com or call 888.444.6956 for more information.
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