Nickelodeon and Activision to distribute Nick Jr. PC-CD ROMs

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Subsidiaries of Nickelodeon and Activison entered into a agreement today to distribute three new PC-CD ROM games  based on the Nick Jr.television series Dora The Explorer(TM), The Backyardigans(TM) and Go, Diego, Go!(TM).
The included titles (with ESRB rating):
  • The Backyardigans: Mission to Mars - "E" for Everyone
  • Dora the Explorer World Adventure and Go - "EC" for Early Childhood
  • Go, Diego, Go! Wolf Pup Rescue - "EC" for Early Childhood
The titles will be availble in September and has a suggested retail price of $19.99.
Nickelodeon Enters Agreement with Activision Value Publishing, Inc. to
Become Exclusive Distributor of Nick Jr. Published CD-ROM Titles

NEW YORK, and MINNEAPOLIS, Sept 15, 2006 /PRNewswire via COMTEX News
Network/ -- MTV Networks Kids and Family Group's Nickelodeon, a division
of Viacom Inc. (NYSE: VIA and VIA.B), has entered into a distribution
agreement with Activision Value Publishing, Inc., a wholly-owned
subsidiary of Activision, Inc. (Nasdaq: ATVI), under which Activision
will be the exclusive distributor of three new Nick Jr. PC CD-ROM
titles, published by Nickelodeon and based on the top preschool series
on commercial television, Dora The Explorer(TM), The Backyardigans(TM),
and Go, Diego, Go!(TM). The titles will be available late September. The
announcement was made by Paul Jelinek, Vice President, Digital Media
Products, Nickelodeon and MTVN Kids and Family, and Dave Oxford, General
Manager for Activision Value Publishing, Inc.

"This is an exciting digital initiative for Nickelodeon since it is the
first time our company is publishing computer games on a cross platform
basis," said Jelinek. "With a leading partner like Activision on-board
to distribute these original Nick published games, based on some of our
leading preschool properties, we are now able to fulfill consumer demand
for this kind of entertainment both online and at retail."

"Nickelodeon maintains the top seven of 10 preschool properties on
commercial television, and we are delighted to have the opportunity to
team up with them on these PC games," said Oxford. "The partnership
between Activision, with its dedication to providing mass market
distribution and customers with great games should result in great gains
for both companies."

These titles will be available at retailers nationwide end of September
for a suggested retail price of $19.99 and have been rated "E" for
Everyone (The Backyardigans: Mission to Mars) or "EC" for "Early
Childhood" (Dora the Explorer World Adventure and Go, Diego, Go! Wolf
Pup Rescue) by the ESRB.
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