ACTIVISION ANNOUNCES GUITAR HERO® III: LEGENDS OF ROCK WEEKEND AND FREE GAME DEMO ON XBOX LIVE® MARKETPLACE
Fans Can Download Game Demo and Shred Against Guitar Hero® Developers Online to Win Prizes and Ultimate Bragging Rights
SUNNYVALE, CA – October 22, 2007 – Activision, Inc. (Nasdaq: ATVI) today announced a special Xbox LIVE®online entertainment network weekend for the highly anticipated title, Guitar Hero III: Legends of Rock. Beginning November 2, 2007, fans 13 years old or older will be able to participate in a number of exciting activities online including a 72-hour Play & Win Sweepstakes where every hour winning axe shredders who register and play are awarded with special prize packages, such as a limited edition guitar faceplate signed by Slash, as they battle in a multiplayer showdown against the developers of Guitar Hero III: Legends of Rock, as well as an exclusive Xbox LIVE leaderboard tournament to crown the top Guitar Hero player.
Before Guitar Hero fans sign up for this gnarly shredfest, they will have the rockin’ opportunity to practice their skills with a free game demo available for download on Tuesday, October 23 exclusively through Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. The free game demo, playable with either the X-Plorer guitar or Xbox 360 controller, will include the following 5 finger-melting songs:
To kick off Guitar Hero III: Legends of Rock Weekend, fans will have the coveted opportunity to secure the rare and elusive “Meet Your Maker” Xbox LIVE achievement, where axe-shredders can beat the creators at their own game, while competing online against the developers from Neversoft on Friday, November 2 from 6:00pm – 9:00pm EST. Be on the look-out for the following development team Gamertags:
· GH DesLead, Alan - Design Lead
· GH AsstProd, Lee - Asst Producer
· GH SrProdTech, Clive - Sr. Producer Technology
· GH OnlineEng, Mario - Online Engineer
· GH OnlineEng2, Tim - Online Engineer
· GH MidiDes2, Chris - Midi Designer
· GH MidiDes3, David - Midi Designer
· GH MidiDes4, Geoffrey - Midi Designer
· GH MidiDes5, John - Midi Designer
· GH MidiDes6, Brian - Midi Designer
More details on registering for Guitar Hero III: Legends of Rock Weekend, and information regarding terms, conditions, and official rules will be available on Tuesday, October 23 through the official event page: www.xbox.com/gh3weekend. Open registration will begin when the site goes live and will end at 11:59pm (EST) on November 4, 2007.
Guitar Hero III: Legends of Rock will include explosive new content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer game modes will also allow axe-shredders worldwide to compete head-to-head for true legendary rock status. For the first time ever, Guitar Hero fans will also be able to thrash and burn with new wireless guitar controllers available for each platform. The game will feature a star-studded soundtrack including master tracks by such legendary artists as Aerosmith, Guns N’ Roses, The Rolling Stones, Beastie Boys, Red Hot Chili Peppers and Pearl Jam as well as original songs by guitar icons Slash and Tom Morello. While continuing to retain all the key features from their prior legendary performances, fresh downloadable content will be offered on multiple platforms, and players can now shred to a killer set list from many of the most popular rock songs ever recorded.
For the first time ever, Guitar Hero fans will also be able to thrash and burn with new wireless guitar controllers available for each platform, including exclusive Gibson Guitar's Les Paul model for the Xbox 360®video game and entertainment system from Microsoft, Wii™ home video game system from Nintendo, and PLAYSTATION®3 computer entertainment system. PlayStation®2 gamers will also get to shred on a new exclusive shape, Gibson’s Kramer guitar, popularized by hard rockers and known for its body design, pickups, electronics and construction for furious finger fretting.
Guitar Hero III: Legends of Rock, published by RedOctane® and developed by Neversoft, is rated ‘T’ for Teen by the ESRB and will be available October 28, 2007. For more information about the Guitar Hero franchise, please visit the dedicated community site: www.guitarhero.com.
About Gibson Guitar:
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson’s HD.6X-PRO Digital Guitar represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com or www.gibson.com/press
About Activision, Inc.:
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
