EA's Steam?

by: John -
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If Steam can do it, why shouldn't EA try out their own content delivery system? Well today, they announced that they are launching their own content delivery system and you can pre-buy Battlefield 2: Special Forces right now with it. You'll have to wait until November 22nd to play it but you won't have to go to the stores to get it. You can find out more info about the EA download service at downloader.ea.com.
 EA to Deliver New Game Content Directly to Fans; Battlefield 2: Special Forces(TM) Download Sales Start Today

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Nov. 14, 2005--Electronic Arts (NASDAQ:ERTS) today announced the launch of online digital distribution that will deliver full games, demos, game trailers, and existing game updates to PC gamers worldwide.

"Digital distribution will keep content flowing to players, keeping their current EA games fresh and delivering new EA games quickly and conveniently," said Chip Lange, vice president of EA Online Marketing. "We are always looking for ways to better connect with our customers, and EA is innovating to give our game-playing community access to exciting and immersive content."

Beginning today with Battlefield 2: Special Forces(TM), players can pre-buy and pre-download the game using a desktop application designed for convenience and ease of use. Then, on the Battlefield 2: Special Forces launch day (Nov. 22 in North America and Nov. 25 in Europe), Battlefield fans will be ready to play.(a)

The Sims(TM) 2 fans can also take advantage of the digital distribution. On Nov. 17, the The Sims 2 Holiday Party Pack will available to download for $14.99. The Sims 2 Holiday Party Pack includes 40 fun holiday items, everything from a holiday tree to a snowman to New Year's Eve fireworks. The Sims 2 Holiday Party Pack is exactly what your Sims need to throw the perfect holiday bash.(b)

"Battlefield 2: Special Forces and The Sims 2 Holiday Party Pack are the first two online downloadable offerings from EA; with a wide array of games, and new game content available in the future," said Lange. "We've been working on digital distribution for more than a year now, and are thrilled to deliver interactive entertainment in a new way to our players."

For more information about the EA download service, visit downloader.ea.com.

For more information about The Sims 2 Holiday Party Pack, visit www.thesims2.com.

For more information about Battlefield 2: Special Forces, visit www.battlefield2.com. Battlefield 2: Special Forces will also be available at retail.

(a) In order to play Battlefield 2: Special Forces, players must own Battlefield 2(TM).

(b) In order to play The Sims 2 Holiday Party Pack, players must own The Sims(TM)2.

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