It's a really good thing that Sega and Creative Assembly showed off the gameplay for Alien: Isolation way before any prefab trailers--handily avoiding the bait-and-switch nonsense Gearbox pulled with Colonial Marines. Only now are they showing off prerendered media, long after gamers and journalists alike have gotten to play the game. With this tense new CGI trailer fresh from Gamescom, it's clear that Alien: Isolation's gameplay and marketing are in lock-step.
That is, both look fantastic and evoke the desperate improvisation from Ridley Scott's original 1979 film. Amanda Ripley, daughter of Sigourney Weaver's Ellen Ripley, looks just as creative and terrified while being hounded by the Alien as her mother was. This is turning out to be one of my most anticipated games of the year, up there with Hyrule Warriors.