K'NEX has followed Lego and KRE-O into the IP licensed building block space with KISS, NASCAR, and the subject of this news, Super Mario. Now, they're increasing their product offerings with several new figures and playsets coming fall 2014. With Nintendo's recent struggles, continuing to make money off Mario licenses certainly can't hurt.
K'NEX® Brands Unveils New Additions To Its Popular Line Of Super Mario® Building Sets
Officially-Licensed Toys Allows Kids to Bring their Favorite Mario Characters to Life!
Hatfield, PA, June 2014 - K'NEX, the only US construction toy company focused on Building Worlds Kids Love®, is pleased to announce new additions to its successful line of Super Mario building sets. New, officially licensed building sets are inspired by the most popular Super Mario game titles such as Super Mario 3DLand and New Super Mario Bros. U.
The new building sets join the ever-popular K'NEX Super Mario and Mario Kart building set lines. Designed for young Nintendo fans ages 6+, these building sets bring the fun of Mario and his friends to a new generation, and expand its appeal through a rewarding, age-appropriate K'NEX building experience.
SUPER MARIO: Mystery Figure Bags Series 4
Which figure will you get? Each mystery bag includes one buildable figure from the world of Super Mario. Mystery figures include: Mario, Luigi, Bowser Jr., Waluigi, Bob-Omb, Donkey Kong, or Green Toad, and each figure is compatible with the entire Mario line of K'NEX products. Each sold separately, collect them all! Suggested retail price is $3.99. Ages 6+. Available Fall 2014.
SUPER MARIO: Figure 3-Packs Series 3
With the Super Mario 3-packs of figures from K'NEX, you can collect & build heroes, enemies and items from your favorite Super Mario games there is even a mystery figure in each set! Styles include: New Super Mario Bros. U: Flying Squirrel Mario, Fire Toad, and Mystery Figure; Super Mario: Luigi, Goomba, and a Mystery Figure; New Super Mario Bros. 2: Golden Mario, Fire Luigi, and a mystery figure; and Super Mario 3DLand: Boomerang Mario, Koopa Troopa, and a Mystery Figure collect them all! Suggested retail price is $12.99. Ages 6+. Available Fall 2014.
NEW SUPER MARIO BROS. U: Layer Cake Desert Building Set
With the Layer Cake Desert Building Set from K'NEX you can build Fire Mario, and then make a daring desert escape! Use the exclusive jump panels to launch Mario from level to level as he collects the golden coins. Building set includes spinning Pokey enemy, Rocking Stone Eye Statue, and Pop-Up Sand Geysers. Also includes Waddlewing figure, Fire Flower, Warp Pipe and a pop-up flag. Suggested retail $64.99. Ages 8+. Available Fall 2014.
SUPER MARIO 3D World: Cat Mario Building Set
Build Cat Mario and help him battle a Mouse enemy with the Cat Mario Building Set from K'NEX! Build Cat Mario and use the exclusive jump panels to attempt to dodge the Mouse enemy. Set also features rotating coins, a clear warp pipe and a pop-up flag. Suggested retail price is $34.99 each. Ages 8+. Available Fall 2014.