Ubisoft's DRM methods haven't really been that popular among the PC crowd. In fact, it's hard for me to think of another company currently that's got a worse rep than them in this area.
Well, it looks like all the complaining from folks has finally taken its tole on DRM as in an interview with Rock Paper Shotgun
, Ubisoft has confirmed they are relaxing their DRM policies. Stephanie Perotti, Ubi’s worldwide director for online games, told RPS that they are moving to a one time activation process and removing limits on activations, with Assassin's Creed III
Ubisoft still won't say they regret the decision though, but define it as a learning process and evolving as feedback comes in. Fair enough.
I'm glad Ubisoft is going in the right direction in terms of DRM. I think the activation process is fine and the removal of using an always on DRM process is a big plus. Let's face it, pirates are always going to get around heavy handed DRM schemes. So, while I understand the need to protect their software, the way Ubisoft went around it was just a bad idea all around.
Now, let's hope this process will net Ubisoft some increased sales of Assassin's Creed III on the PC, as long as they make a solid PC port.