It looks like Turbine is the EA Sports for Lord of the Rings MMO's as they've signed an agreement with Tolkien Enterprises to be the exclusive developer of Lord of the Ring and Hobbit MMO's through 2014. I know the reactions to The Lord of the Rings Online
have been pretty positive so this isn't too much of a surprise. It will be interesting to see if they can ever gain any traction on World of Warcraft
or if they are content to work their niche.
FOR IMMEDIATE RELEASE
TURBINE AND TOLKIEN ENTERPRISES EXTEND RELATIONSHIP
License to Develop Online Games Based on the Books of J.R.R. Tolkien Extended to 2014
WESTWOOD, MA – February 20, 2008 - Turbine, Inc. announced today that in the wake of the global success of The Lord of the Rings Online™: Shadows of Angmar™, named the 2007 PC Game of the Year*, it has reached an agreement with Tolkien Enterprises to extend it’s license to develop Massively Multiplayer Online Roleplaying Games (MMORPG) based on The Hobbit and The Lord of the Rings by J.R.R. Tolkien to 2014 with additional options to extend the rights until 2017.
“We’re thrilled with the global success of The Lord of the Rings Online since its launch in 2007,” said Jim Crowley, president and CEO of Turbine, Inc. “With the recent announcement of what are sure to be two blockbuster films based on The Hobbit and a sequel, we expect the success of the license and our relationship with Tolkien Enterprises to grow for years to come.”
“We have had a wonderful working relationship with Turbine over the past several years,” said Albert M. Bendich, Executive Vice President of The Saul Zaentz Company, and its merchandising division Tolkien Enterprises. “We look forward to our continuing success with Turbine as it pushes the envelope for compelling online entertainment and gameplay to bring the compelling characters of Middle-earth to life for Tolkien fans around the world.”
The Lord of the Rings Online delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most beloved fantasy adventure of all time. From the quaint surroundings of the Shire to Angmar, the vile kingdom of the Witch-king, players will experience the world of Middle-earth as never before. The Lord of the Rings Online is available in North America, Europe, Australia, New Zealand and Japan. For more information, please visit www.lotro.com.
Turbine, Inc. is the premier creator and operator of massive, persistent online worlds that foster powerful social gaming communities. Founded over a decade ago with the vision of becoming a leading provider of online entertainment, Turbine has grown to become one of the largest privately-held online gaming studios in North America. Turbine has created some of the world’s most popular and award-winning exciting online games, including The Lord of the Rings Online™: Shadows of Angmar™, Dungeons & Dragons Online® and Asheron's Call®. For more information on Turbine, its products and services please visit www.turbine.com.
About Tolkien Enterprises
The Saul Zaentz Company d/b/a Tolkien Enterprises is the holder of worldwide motion picture, legitimate stage, merchandising, and other rights in J.R.R. Tolkien’s literary works The Lord of the Rings and The Hobbit. Tolkien Enterprises has been producing and licensing films, stage productions and merchandise based on Tolkien’s works for almost 30 years. Its headquarters are in Berkeley, California, and its website may be found at www.tolkien-ent.com.
“The Lord of the Rings Online,” “Shadows of Angmar,” “Middle-earth,” “The Lord of the Rings,” and the names of the characters, events, items and places therein are trademarks or registered trademarks of The Saul Zaentz Company d/b/a Tolkien Enterprises under license to Turbine, Inc. Turbine and the Turbine logo are trademarks or registered trademarks of Turbine, Inc. in the United States and/or other jurisdictions. All other trademarks are the property of their respective owners.