Who says DLC doesn’t pay? Activision Blizzard is smiling ear-to-ear today after announcing that the Call of Duty
franchise has surpassed the 20 million Map Pack download point as of June 30th 2010. With an average price of around $10, that some serious cash that Activision Blizzard has been reaping after the initial sales of the game. I don’t think we will have to worry about the series or the Map Pack DLC to go away anytime soon.
Call of Duty Map Packs Surpass 20 Million Units
SANTA MONICA, Calif., Aug. 2 /PRNewswire-FirstCall/ -- Activision Blizzard, Inc. (Nasdaq: ATVI) today announced that during the quarter ended June 30, 2010, life-to-date map packs for the Call of Duty® franchise surpassed 20 million units. Call of Duty remains the #1 best-selling first-person action franchise in the U.S. and Europe, according to The NPD Group, Charttrack and GfK, and has consistently raised the bar for the video game industry with its innovative and engaging online multiplayer experiences and downloadable content offerings. The most recent map pack for the franchise, the Call of Duty®: Modern Warfare® 2 Resurgence Pack, was released on June 3 for the Xbox LIVE® online entertainment network and on July 6 and 7 for the PlayStation®3 computer entertainment system and Windows® PC.
"The Call of Duty franchise is unique in the world of entertainment and delivers one of the best multiplayer experiences ever," said Robert Kotick, CEO of Activision Blizzard. "We are thrilled to deliver to fans exciting and engaging content that has the intensity they have come to expect from the franchise."
Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide online, PC, console, handheld, and mobile game publisher with leading positions across every major category of the rapidly growing interactive entertainment software industry.