If you were one of the first 100, or some reports say all 120+ people, in line to get a PlayStation 3 last night at one of the midnight launches not only did you get a console but you also got
a 46" Bravia LCD TV and a free cab ride home. And to top it all off, there weren't any incidents at the midnight launch. Imagine going to spend all that cash on a PlayStation 3 and getting driven home with a brand new 46" TV as well. Pretty cool and a lot better use of money than having some big celebrity there or entertainment that everyone ignores anyways. If they did this at the Australian launch
though, Sony could've saved a few bucks.