The Olympics of 2008 will be held in Beijing and for that one, SEGA will be publishing a few titles based on the Games. The partnership with the Olympics will conclude in 2009 but expect a few games coming from them up until then.
SEGA Announces Publishing Agreement for the Official Video Game of Beijing 2008 Olympic Games
TOKYO--(BUSINESS WIRE)--Dec. 5, 2005--SEGA(R) Corporation today
announced a worldwide partnership with International Sports Multimedia
(ISM), exclusive licensee of the International Olympic Committee (IOC),
to become the publisher of the Official Video Game of the Beijing 2008
Olympic Games. This agreement will allow SEGA to publish a range of
interactive entertainment software titles based on the Beijing 2008
As part of the worldwide partnership that will conclude in 2009, SEGA
secures the exclusive rights to publish console, PC/Macintosh, arcade,
and handheld games worldwide. In addition, SEGA will publish mobile
phone games in Asian markets.
"We are delighted to be working
with SEGA on what will be a historic Olympic Games," said Raymond
Goldsmith, Chairman and Chief Executive Officer of ISM. "SEGA's broad
publishing capabilities and rich heritage in video games ensure that
consumers worldwide will share a more immersive Olympic experience."
"SEGA is excited to become the publisher for the Official Video Game of
the Beijing 2008 Olympic Games and we are committed to creating
innovative content for an unprecedented number of interactive
entertainment platforms," said Hisao Oguchi, President and Chief
Operating Officer of SEGA. "This project will enable SEGA to further
enhance our global entertainment business and drive sales in critical
Asian markets like China that offer an extremely high growth
The Official Video Game of the Beijing 2008
Olympic Games will include a wide variety of featured sports, such as
aquatics (diving and swimming), archery, baseball, basketball, boxing,
canoe/kayak, cycling, equestrian, fencing, football (soccer),
gymnastics, handball, field hockey, Judo, modern pentathlon, rowing,
sailing, shooting, softball, table tennis, Taekwondo, tennis,
triathlon, volleyball, weightlifting, and wrestling.