Sega announces new-old Australian studio

by: Jeremy -
Sega has announced a rebranding of their Australian studios. The group, known formerly as The Creative Assembly Australia, has been rebranded as Sega Studios Australia. The group has been key in the development of titles over the past few years such as Rome: Total War and Medeival II: Total War. The studio is currently working on an unannounced, multiplatform title under their new name.

Those interested can read the full press release regarding the new studio’s reveal on the next page.

PRESS RELEASE – FOR IMMEDIATE RELEASE

SEGA STUDIOS AUSTRALIA ARE OPEN FOR BUSINESS

BRISBANE, Australia (June 1, 2011) – SEGA® Studios Australia are pleased to announce their new name and corporate image. Formerly known as The Creative Assembly Australia, SEGA Studios Australia was initially founded in July 2002 and has been involved in the development of a number of critically acclaimed videogame titles including the 2002 PC title ROME: TOTAL WAR™ and MEDIEVAL II: TOTAL WAR™, which topped the UK charts in 2006.

Following the release of the MEDIEVAL II: TOTAL WAR KINGDOMS expansion pack in 2006, the studio focussed on enhancing its technological capabilities across newly emerging hardware platforms. Developing games over the past nine years for the PlayStation®3 computer entertainment system, the Xbox 360® video game and entertainment system from Microsoft and the Nintendo DS™ has given the studio the tools and knowledge it needs to take on its latest multiplatform title, currently in development.

“SEGA is hugely proud of its internal development studios,” commented Gary Dunn, Senior Vice President – Production, SEGA Europe and SEGA America. “SEGA Studios Australia has been involved in the development of some of SEGA’s most successful games; this new corporate image will not only reflect their development heritage but also the exciting new times ahead for the team”.

For more information on SEGA Studios Australia please visit www.segastudios.com.au

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