UBISOFT® ANNOUNCES NEW INTELLECTUAL PROPERTY, R.U.S.E.TM
SAN FRANCISCO — March 24, 2009 — Today, Ubisoft announced the launch of
R.U.S.E., a new intellectual property developed by Eugen Systems, creators
of the critically acclaimed strategy title Act of War: Direct Action(TM).
R.U.S.E. is scheduled for release on Windows PC, the Xbox 360® video game
and entertainment system from Microsoft, the PlayStation®3 computer
entertainment system for fiscal year 2009/2010.
R.U.S.E. is optimized for Intel's latest core processors, including the
Intel® Core(TM)i7 processor, and will be demonstrated for the first time in
public at the Intel booth during the Game Developers Conference (GDC) at
Moscone North Hall, booth #6006 at 5:00 PM Pacific on Wednesday March 25 in
R.U.S.E. is a one-of-a-kind real-time strategy game that allows players to
bluff their enemies to lead their nation to victory, controlling the action
using views that range seamlessly from the heart of the battlefield to the
full theatre of war. Players will be plunged into the action thanks to the
exclusive IRISZOOMTM Engine which offers an intuitive interface that allows
for smooth, rapid transitions from a birds-eye view of the entire conflict,
down into the heat of the battle and vice versa.
"With R.U.S.E., Ubisoft is once again shaking up a genre, offering an RTS
with a twist that will thrill gamers,” said Tony Key, senior vice president
of sales and marketing at Ubisoft. "Ubisoft is known for innovation and
R.U.S.E. continues that tradition, offering the most immense and detailed
maps ever seen in an RTS. Players can explore the maps using IRISZOOM
Engine, which provides an aerial, smooth interaction unlike anything ever
Ubisoft and Intel are committed to working together to ensure R.U.S.E. takes
full advantage of Intel technologies. "Ubisoft and Intel are demonstrating
some of the benefits gamers will experience when playing R.U.S.E. on the
Intel® Core(TM)i7 processor based platforms,” said Elliot Garbus, vice
president Intel Software and Services Group, general manager Visual
Computing Software Division. "Gamers will experience more immersive game
play with smooth zooming from satellite to ground view, superior AI
delivering more complex unit movements and more realistic physics throughout
In R.U.S.E., players use their brain as the ultimate weapon, fighting a war
of perception, where the ability to deceive and mislead the enemy determines
success. A first in a strategy game, R.U.S.E. reinvigorates the genre by
using deception to give new-found depth to the game play.
To learn more about R.U.S.E., visit www.rusegame.com
Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide and has grown considerably through a strong
and diversified line-up of products and partnerships. Ubisoft has teams in
28 countries and distributes games in more than 55 countries around the
globe. It is committed to delivering high-quality, cutting-edge video game
titles to consumers. For the 2007–08 fiscal year Ubisoft generated sales of
928 million euros. To learn more, please visit www.ubisoftgroup.com
About Eugen Systems:
Eugen Systems, based in Paris, works at creating very high-quality strategy
games for PC and next gen consoles (Xbox360 and PS3).
Eugen Systems released "Act of War: Direct Action" one of the most
critically acclaimed RTS of 2005.
For more information on Eugen Systems visit www.eugen.fr
© 2009 Ubisoft Entertainment. All Rights Reserved. R.U.S.E., iriszoom,
Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft
Entertainment in the U.S. and/or other countries. Developed by Eugen
"PlayStation”, "PLAYSTATION” and "PS” Family logo are registered trademarks
of Sony Computer Entertainment Inc.
Microsoft, Xbox and the Xbox logos are trademarks of the Microsoft group of
companies and are used under license from Microsoft.