Prototype gets a website

by: Chuck -
Sierra has launched a new website for Prototype, their upcoming open world game.  Outside of the usual screenshots and videos the site features an area where you'll be able to input codes to get access to new content from the game.  The codes will be hidden in print, television, and other game promotions through the end of the year.
GENETIC MUTATION INFECTS INTERNET –

PROTOTYPE WEB SITE RESPONSIBLE

Sierra Entertainment Launches Full PROTOTYPE™ Web Site

Featuring New, Exclusive Content

Los Angeles, CA – April 8, 2008 – A new viral outbreak has taken over the internet with the launch of Sierra Entertainment’s PROTOTYPE™ Web site. Gamers can now go online at www.prototypegame.com and consume the ever-evolving compilation of in-depth game information and assets hidden within PROTOTYPE’s unique Double-Helix DNA Strand.

PROTOTYPE is shrouded in a deep, dark conspiracy 40 years in the making, and the Helix offers intrepid – and persistent – gamers the potential to unravel pieces of the game’s back-story known the ‘Web of Intrigue’ via discovering codes hidden throughout a complex maze of media. By entering the correct code sequences, PROTOTYPE fans can immediately unlock and access exclusive new assets, including fresh screenshots, videos and other mysterious images; and as the Helix evolves, new code sequences will become active. Code sequences will be concealed within print, online and broadcast/television preview features, along with a myriad of other mediums through the end of the year.

Unearth the codes and make it back to the PROTOTYPE Web site safely, and unlock the Helix to discover what lies beyond the edge of evolution. PROTOTYPE is planned to release this fall for the Xbox® 360 video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system and the PC, and is currently rated “RP” (Rating Pending) by the ESRB. For more information, be sure to visit the official game Web site located at www.prototypegame.com.

About Radical Entertainment

Radical is one of North America's largest game developers. With more than a decade of hit titles, including Simpsons Hit & Run, Hulk - Ultimate Destruction, Scarface: The World Is Yours and the soon to be released PROTOTYPE, the commitment to our partners and our players continues to set us apart. We treat a property with the reverence it deserves and gamers demand. In our 70,000-square-foot Vancouver facility Radical brings the talent, tools and technology together to create entertainment that captures the world's imagination. Radical, owned by Vivendi Games, is continually ranked as one of the best places to work in B.C, according to BC Business magazine and Watson Wyatt. In 2006, 2007 and 2008 MediaCorp Canada ranked Radical as Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer. For more information, please visit www.radical.ca.

About Sierra Entertainment

Sierra Entertainment (www.sierra.com), a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for video game systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R.™, Crash Bandicoot®, Spyro The Dragon®, Scarface™ and Ice Age™. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: Radical Entertainment in Vancouver, B.C; High Moon Studios in San Diego, CA; Massive Entertainment in Malmo, Sweden; and Swordfish Studios in Birmingham and Manchester, England.
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