I guess Ubisoft knew what they were doing when they created Just Dance
as the Wii dancing game has sold over 2 million copies worldwide. The game's appeal is probably in the nice collection of songs (you can rarely go wrong with MC Hammer) and easy to follow dance mechanics. I'd even gather that there's a copy sitting underneath my TV but it belongs to my girlfriend who fell in love with the game at PAX Prime last August and picked up a copy right after it game out.
I'm guessing this news probably hits a nerve for the Dead Space Extraction
folks as their game did not do quite as well despite having much higher production values and generally being a much better game. This news also does nothing to dispel the notion that the Wii is a place for casual games.
UBISOFT® SELLS THROUGH MORE THAN TWO MILLION UNITS OF JUST DANCE™ VIDEO GAME WORLDWIDE
SAN FRANCISCO – March 31, 2010 – Today Ubisoft announced that the worldwide hit video game Just Dance , which launched in mid-November 2009, has sold through more than two million units worldwide, becoming the fastest-selling new intellectual property from a third-party publisher on Wii™. Developed by Ubisoft Paris, Just Dance is the first real music video game in which up to four people can break it down at a time, as they follow on-screen choreographed moves set to classic dance tracks, entertaining spectators along the way. Just Dance features an incredible track list with more than 30 famous tunes from the ’60s to today, including songs by Katy Perry, MC Hammer and the Spice Girls.
Just Dance has consistently danced into the top of the video game charts in recent months, spending time in the top ten in most European and North American territories. According to NPD data, Just Dance is the best-selling music/rhythm game for Wii™ in the U.S. from December 2009 through February 2010, and is on track to maintain its sales momentum for the month of March 2010. The title hit No. 1 and remained there for several weeks in the very competitive U.K. market, beating well-established hardcore video game franchises.
“The consumer response to Just Dance has been overwhelming,” said Tony Key, senior vice president sales and marketing at Ubisoft, U.S. “With Just Dance’s success we’ve seen a renewal of the music video game genre, as this is truly a game that is accessible and enjoyable for everyone.”
Just Dance is available at retail locations nationwide for the manufacturer’s suggested retail price of $39.99. Just Dance is rated E10+by the ESRB. For more information about Just Dance, please visit: www.justdancegame.com, and to witness the phenomenon, check out: YouTube.com/justdancegame.com.