News

PDP announces new line of gaming controllers

Posted by: Russell at 9/6/2012 12:02 PM
Performance Designed Products has announced a new line of controllers called Rock Candy.  The controllers have a simple design to provide comfort and control to gamers and will initially come in three colors: blue, pink, and green.  Performance has said though that more colors will be available down the road.  The controllers will be available this fall at participating retailers and PDP.com for the following prices:

Wii Nunchuck: $12.99
Wii Wireless Remote: $17.99
PS3 Wired Controller: $14.99
Xbox 360 Wired Controller: $24.99



COLOR IS EXPRESSION™ WITH PERFORMANCE DESIGNED PRODUCTS’ NEW LINE OF ROCK CANDY™ CONTROLLERS FOR XBOX 360®, PLAYSTATION® 3 AND WII™.
The #1 Gaming Accessory Manufacturer Introduces a New Line of Low Cost, Colorful Controllers.

SHERMAN OAKS, CA, September 4, 2012 – Performance Designed Products LLC, the market-leading manufacturer of the popular Afterglow® brand of game controllers and communicators, today introduced Rock Candy™, a colorful line of sleek new gaming controllers designed to offer gamers maximum control and maximum self-expression at a minimum price.

The Rock Candy™ line of gaming controllers is designed to deliver comfortable ergonomics, smooth and uncomplicated aesthetics, matchless mechanical reliability and all the essential controller functions without loading the design down with lots of extraneous design flourishes. The Rock Candy™ controller for Xbox 360® is Microsoft certified with a standard Xbox 360® controller shape and ergonomics. The Rock Candy™ controller for PlayStation® 3 features an updated design to provide the PS3® gamer with hours of comfortable gaming, and the Rock Candy™ Gesture Controller for Wii™ is a wireless remote compatible with Wii™ MotionPlus™, making it the perfect secondary controller for Wii™ games on either the Wii™ or Wii U™.

However, the line’s bright colors are just the opposite of simple. The variety of colors available will allow gamers to express their individual gaming style without sacrificing ease of play. The initial line launch includes a cool and calculating blue, a naturally talented and elegant green, a fiery passionate red and a wild, free spirited pink with even more colors to come. Color is Expression™ with the Rock Candy™ line of gaming controllers.

“Gamers love showing off their personalities not only on the screen, but in the gaming accessories they choose.” said Bill Otte, Senior VP of Sales and Marketing of PDP, “Rock Candy™ lets gamers display who they are at an economical price without sacrificing exceptional control and reliability.”

Rock Candy™ controllers will be available this fall at participating retailers and at PDP.com for MSRP $12.99 (Control Stick for Wii™), MSRP $17.99 (Gesture Controller for Wii™), MSRP $14.99 (Wired Controller for PS3®), and MSRP $24.99 (Wired Controller for Xbox 360®).

Rock Candy™ Controller
Key Details:
Available for the Xbox 360®, PlayStation® 3, and Wii™.
Controller for Xbox 360® is Microsoft Certified and tested for performance.
Sleek design and color choice give gamers the ability to express themselves with their choice in controller.
Available in Red, Green, Blue, and Pink.
MSRP: $12.99 - $24.90
Available: October 2012
About Performance Designed Products LLC
Performance Designed Products LLC, a Lynn Tilton company, is an industry leader in designing and manufacturing products for all major video game platforms, including: Sony PS3, PSP and PS Vita; Nintendo DS, Wii and Wii U; and Microsoft Xbox 360 and Kinect, as well as a line of mobile accessories for the Apple iPhone, iPod touch and iPad. The company has been manufacturing video game accessories for more than a decade. PDP sells products under a variety of brands, with products being found at most major retailers in the U.S., Canada, Mexico, and throughout Europe and Australia & New Zealand.

About Patriarch Partners
Patriarch Partners, LLC, is a private equity firm and holding company managing 76 companies across 14 industry sectors with revenues in excess of $8 billion. Founded by Lynn Tilton in 2000, Patriarch was built upon a proprietary patented financial model designed to manage and monetize the distressed portfolios of financial institutions. For more information, please visit www.patriarchpartners.com.

© 2012 Performance Designed Products LLC. PDP is a registered trademark, and ROCK CANDY and COLOR IS EXPRESSION are trademarks, of Performance Designed Products LLC.  Xbox 360 is a registered trademark of the Microsoft group of companies.  PlayStation 3 and PS3 are registered trademarks of Sony Computer Entertainment, Inc.  Wii, MotionPlus and Wii U are trademarks of Nintendo of America.  The Rock Candy controllers are not designed, manufactured, sponsored or endorsed by Sony or Nintendo.