Next week is the International CES in Las Vegas, Nevada, the time of the year where we see all kinds of new consumer equipment aimed at many different markets and products. Razer will be in attendance this year, and on the eve of the show, the PC accessory giant has announced a new line of audio equipment that is sure to catch some eyes. Code named the Adaro series, the audio equipment centers around different aspects of sound, whether it be the earbuds for on-the-go listening or the new DJ Headphones that are designed specifically for studio use. It does seem that Razer is beginning to expand outside of the PC gamer market and offer solutions for other groups with this line of products, and that means great things for those looking for new options.
RAZER LAUNCHES NEW HEADPHONE SERIES
Four New Audio Products in the Adaro Line Boost Sound and Functionality Beyond Gaming
For Release on Jan. 2, 2014:
CARLSBAD, Calif. – Jan. 2, 2014 – Razer™, the world leader in high-performance gaming hardware, software and systems, today announced the Razer Adaro series, a new line of headphones designed for personal entertainment.
The new audio lineup will initially feature four models: bass-heavy earphones, analog stereo headphones, Bluetooth® headphones and DJ-style headphones. Each member of the Razer Adaro family is designed with a heavy focus on durability, comfort and uncompromised sound quality for music listening.
The Razer Adaro series marks the company’s latest venture into the personal entertainment audio space. The Razer Kraken and Electra, two of Razer’s best-selling headphones, were tuned for music, as well as gaming.
“Making technically advanced headsets to meet the extraordinary requirements of professional gamers has been a primary focus for us for years, and applying that competency to the development of headphones designed for music lovers is a natural extension for the business and our fans,” says Min-Liang Tan, Razer co-founder, CEO and creative director. “For some time now, we’ve been asked to come out with a line of headphones that addresses the other interests of our community. The Razer Adaro lineup offers just that: high-quality, portable audio for kicking-back, traveling and training, and even for making music.”