New head-squishing action from Mario and Sonic

Posted by: Randy at 10/21/2007 10:38 PM
Here's the brand new "viral video" for Mario and Sonic at the Olympic Games.  But, um, isn't that a little bit cart-before-the-horse for Sega to proclaim its video as "viral" before it's actually gained enough wide-spread popularity to, y'know, actually become "viral"?  (See what happens when buzz words get the best of marketing teams, kids?)