News

NYKO beefing up European presence and hints at 2012 CES lineup

Posted by: Dan at 12/20/2011 10:42 AM
NYKO is already one of the top dogs in the U.S. when it comes to gaming peripherals and now it has signed an agreement with Ai Management to boost NYKO’s European Sales and Distribution.  The lucrative European market is a natural next step for NYKO, who I think is one of the best at coming up quickly with solutions that Sony, Nintendo and Microsoft take months to figure out.
 
Also, NYKO hinted at what we can expect to see on the show floor at the 2012 CES.  They promise Sony Vita accessories, some redesigned Xbox 360 and PS3 peripherals and their first licensing agreement, teased as a “popular children’s brand.”
 
We will be NYKO’s first appointment of the show, so expect a write-up first thing on Wednesday, 1/11 detailing the new items and first impressions from the company.
 


Nyko Joins Forces with Ai Management for European Sales & Distribution
Top Peripheral Designer and Manufacturer to Work with Top European Distribution Experts
Nyko Joins Forces with Ai Management for European Sales & Distribution
LOS ANGELES - December 20, 2011\
 
Leading gaming peripherals manufacturer Nyko Technologies® today announced a new partnership with Ai Management, who will be representing Nyko across all western European territories. Ai Management, led by industry expert Chris Meredith, has over 20 years’ experience in the European video games marketplace, having worked with such industry giants as Warner Bros. Interactive Entertainment, Glu Mobile, MTV Games and Virgin Gaming. Nyko will be leveraging Ai Management’s considerable sales and distribution capabilities to bring their innovative, critically acclaimed products to European gamers.
 
“Chris has been integral in the introduction and formation of some of gaming’s most high-profile organizations seeking a strong distribution footprint in Europe—Warner Bros. Interactive Entertainment in particular—and he has led the successful establishment of strong foundations for all of them,” said Brian Dimick, Nyko’s vice president of sales. “Both Chris and Ai Management will be key in ensuring success for Nyko in Europe.”
 
While working with best-in-class partners to create a focused retail presence with all key retail partners, Ai Management will be leveraging the awareness of Nyko’s brand heritage in the worldwide peripheral marketplace.
 
“Ai Management is proud to be working with Nyko Technologies and to be able to represent such a strong organization, with a portfolio of highly-recognizable gaming accessories,” said Chris Meredith, managing director of Ai Management. “We look forward to building a successful distribution network across Europe and building upon the very strong foundations of the Nyko brand.”
 
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Nyko Gets Down on the Floor at Consumer Electronics Show 2012
LOS ANGELES - December 19, 2011

Leading game peripherals manufacturer Nyko Technologies®, today announced their attendance at the 2012 Consumer Electronics Show (CES) from January 10–13, 2012 in Las Vegas. From their show floor booth, Nyko will be unveiling their brand new 2012 product line at the show. The new product line will include a range of accessories for the new Sony Vita® handheld as well as new and redesigned items for Xbox 360® and PlayStation®3 to alleviate common issues and enhance the gameplay experience. Best of all, Nyko will be unveiling their first ever foray into licensed products with a popular children’s entertainment brand.

A variety of brand new and unannounced new peripherals will be on display at the show alongside Nyko’s latest current products like the Power Grip for 3DS, Charge Base 3 for PlayStation 3 and the Zoom lens for Kinect. To see the entire new product line stop by Nyko’s show floor booth located in Central Hall, Booth # 8639.