NC Soft announces new micro-transaction system

by: Chuck -
NC Soft took the wrappers of NCcoin, a new micro-transaction system that will be embedded in current and upcoming NC Soft games.  The system will allow users to convert real world money into game world money where it can be used to purchase in game items.  It's already being used in Exteel and we'll be seeing it some of their upcoming free games that rely on micro-transactions as a business model.

What makes this system interesting is that it will be used across an entire suite of games instead of being limited to one or two games which should provide a little bit more value for the end consumer as your money is good in more than one place.  It's also not too much of a stretch to see the system being used in some of the upcoming games that NC Soft is developing for the PS3. 
NCsoft rolls out NCcoin, a new micro-transaction system for online games

Austin, Texas, April 16, 2008 – NCsoft® Corporation, the world’s leading developer and publisher of online computer games, unveiled today the details of a new micro-transaction system called NCcoin™. This system will allow customers to use real-world money to purchase in-game items and upgrades.
NCcoin, debuting in the action-packed game Exteel™, was designed so that each dollar spent (US$1) equates to 100 NCcoin, which can be used to acquire in-game items and for upgrade purchases. NCcoin is part of NCsoft’s continuing efforts to offer a variety of business models while giving customers easier access to NCsoft games.
“NCsoft’s goal is to bring more and more people into the online gaming market, and part of achieving that goal is to continue to diversify how customers can pay and play,” said Chris Chung, NCsoft North America’s president. “This system will offer our customers much greater flexibility and convenience in paying for content. Micro-transactions are a growing part of the online gaming industry and NCcoin will allow us to support micro-transaction based games efficiently, allowing developers and players to quickly enjoy the benefits of those systems. We will soon be rolling out more contents that leverage the flexibility of NCcoin.”
In addition to Exteel, NCcoin is expected to be incorporated globally into many of NCsoft’s existing and upcoming games.
NCoin is currently available in 100, 500, 1000 and 2000 denominations for $1, $5, $10 and $20 amounts, respectively. For more information about NCcoin go to: http://www.plaync.com/us/nccoin/.

About NCsoft Corporation
NCsoft North America is headquartered in Austin, Texas and is a wholly-owned subsidiary of Korea-based NCsoft Corporation. NCsoft, with its own development and publishing offices in Texas and California, also works with other NCsoft subsidiaries and third party developers throughout North America to develop and publish innovative online entertainment software products. The company has successfully launched multiple online titles in the last three years and continues to support its franchises, which include Lineage®/Lineage II, City of Heroes®/City of Villains®, Guild Wars®/Guild Wars Factions®/Guild Wars Nightfall®, Guild Wars: Eye of the North™, Richard Garriott’s Tabula Rasa® and Dungeon Runners®. More information about NCsoft can be found at www.plaync.com.

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NCsoft, NCcoin, the interlocking NC logo, PlayNC, Lineage, City of Heroes, City of Villains, Guild Wars, Guild Wars Factions, Guild Wars Nightfall, Guild Wars: Eye of the North, Tabula Rasa, Dungeon Runners, Exteel, and all associated logos and designs are trademarks or registered trademarks of NCsoft Corporation. All other trademarks are the property of their respective owners
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