continue to demolish the sales charts, despite hardcore gamers calling foul and an unsettling focus on casual games. Nintendo says their sales are strong even in the face of "industry pricing shifts." Pricing shifts?
What are they getting at? Wii and DS are still the cheapest consoles on the market, so pricing shifts
really don't threaten them at all. It's like saying, "I'm still alive inside my concrete bunker, even after someone shot it with a beebee gun." Now, if the 360 core had been dropped down to $250, then I think Nintendo would have some serious nail biting to do.
Did You Know?
Nintendo Momentum Pays No Heed to Industry Pricing Shifts
Wii™ emerged as the month's best-selling video game system of any type in the United States and achieved its highest weekly sales rates since December, despite pricing shifts in the industry, according to the independent NPD Group and internal Nintendo figures. Wii and Nintendo DS™ remained the two best-selling video game systems in the United States, with Nintendo hardware outselling all other systems – combined.
But behind every great game platform are a lot of great games—and that's certainly evident from Nintendo's momentum:
o Nintendo remained the top U.S. game publisher for the sixth consecutive month.
o So far this year, Nintendo titles claim six of the industry's top 10 best sellers, including the top three: Pokemon® Diamond (overall No. 1) and Pokemon® Pearl (No. 3) for Nintendo DS, and Wii Play™ (No. 2) for Wii.
o Nintendo DS, with more than 300 titles available, has the largest game library for any current generation system.
o Wii has added new titles (averaging nine per month since launch) at a faster rate than any other new home system.
o Including an ever-increasing library of classic titles available for download on the Wii Shop Channel, American owners of Nintendo DS and Wii will have a combined selection of nearly 800 games to choose from by year end.
o Nintendo expects momentum for both systems to continue, given the Aug. 20 launch of Brain Age™ 2: More Training in Minutes a Day for Nintendo DS and the upcoming Aug. 27 launch of the hugely anticipated Metroid® Prime 3: Corruption for Wii.
For more information about Nintendo, please visit www.nintendo.com