Midway bucks trend, Opens own Online Stores to Distribute games

by: Dan -
Midway made a major move this morning in the downloadable game market by opening not one, but TWO online stores to download Midway titles. The first is MidwayArcade.com, a site where 25+ versions of Midway's arcade classics can be purchased or downloaded for as little as 3 for $5. The second site is a digital storefront at Midway.com, where 10 newer releases can be had for as little as $9.99. The titles below are some of the launch games available:

MidwayArcade.com
APB, Arch Rivals, Cyberball, Defender, Gauntlet 2, Rampage, Rootbeer Tapper, Spy Hunter, Joust, Primal Rage, Super Offroad, Total Carnage, Wizard of Wor, Robotron: 2084

Midway Digital Storefront
Unreal Tournament 3 - US$29.95
Midway Arcade Treasures(TM) - US$19.99
Midway Arcade Treasures(TM) Deluxe - US$19.99
Area 51(R) - US$14.99
Psi-Ops: The Mindgate Conspiracy(R) - US$14.99
The Suffering(R) - US$9.99
The Suffering: Ties That Bind(R) - US$14.99
Rise and Fall: Civilizations at War(R) - US$19.99
Stranglehold(R) - US$19.95
Blacksite: Area 51(R) - US$19.95
Jul 11, 2008 10:00
Midway Launches MidwayArcade.com Casual Games Site for Pick-Up-and-Play Classics
Company Also Announces Digital Storefront at Midway.com

CHICAGO --(Business Wire)-- Jul. 11, 2008 Today, Midway Games Inc. (NYSE: MWY), a leading interactive entertainment software publisher and developer, announced two new online storefronts for downloadable distribution of titles from the company's vast catalog of arcade, PC and touchscreen titles.

Beginning today, gamers can go to http://www.midwayarcade.com to download versions of the company's arcade classics and touch screen favorites. More than 25 classic titles, such as Defender(R), Joust(R), Spy Hunter(R) and Mahki(R), are now available for download, starting for as little as 3 games for US$5.

In addition, Midway also announced the launch of a digital storefront at http://www.midway.com. The new site is intended for the North American market, and features ten recent Midway(R) releases, starting at $9.99 per game.
Midwayarcade.com and the storefront at midway.com were built by Digital River, Inc. (Nasdaq: DRIV), a leading provider of global e-commerce solutions. For the online stores, Digital River is managing the online sale and download of Midway games, offering customers a seamless shopping experience and immediate access to popular Midway titles.

"We are excited to work with Midway Games and help maximize the sales opportunities on its online stores," said Don Peterson, Digital River's Senior Vice President of Global Client Development. "Using our e-commerce expertise, we can help Midway offer a consistent, reliable and user-friendly way for its consumers to purchase their favorite Midway games."

"The Midway brand has a long and rich history of fast-paced and addictive games from our arcade and touchscreen heritage," said Mona Hamilton, vice president, marketing, Midway Home Entertainment. "The new digital storefront at midway.com and the casual games site at midwayarcade.com allow us to deliver these classics, favorites and recent releases directly to a wide-range of Midway fans."

MidwayArcade.com
MidwayArcade.com will give longtime arcade and touchscreen fans a chance to replay some of the classic Midway games from years past. Players can post their high scores on the site.

Arcade Games - APB(TM), Arch Rivals(R), Cyberball(TM), Defender(R), Gauntlet(R) 2, Rampage(R), Rootbeer Tapper(R), Spy Hunter(R), Joust(R), Primal Rage(R), Super Offroad(R), Total Carnage(TM), Wizard of Wor(R), Robotron: 2084(R).

Titles from the Midway arcade catalog are available for purchase in bundles of 3 for US$5, 5 for US$8 and 7 for US$10. All 14 Midway arcade titles can be purchased for US$15.

Touchmaster(R) Games - 3 Peak Deluxe(R), 5 Star Generals(R), Crystal Balls(R), Gem Slide(R), Go Wild(TM), Mahjongg Pairs, Mahki(R), Powercell(R), Solitaire, Target 21(R), Trivia, Word Search, Wordz(R). Casual Touchmaster games are available for US$5 each.

For more information, log onto http://www.midwayarcade.com.

Midway Online Store
Gamers can visit Midway.com to purchase games and download them directly to their PC's for immediate play.
Midway games that are now offered for digital purchase include:
Unreal Tournament 3 - US$29.95
Midway Arcade Treasures(TM) - US$19.99
Midway Arcade Treasures(TM) Deluxe - US$19.99
Area 51(R) - US$14.99
Psi-Ops: The Mindgate Conspiracy(R) - US$14.99
The Suffering(R) - US$9.99
The Suffering: Ties That Bind(R) - US$14.99
Rise and Fall: Civilizations at War(R) - US$19.99
Stranglehold(R) - US$19.95
Blacksite: Area 51(R) - US$19.95

For more information, visit http://www.midway.com.
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