Microsoft to fire up the Halo:Reach PR wagon with new live action short

by: Chuck -
With the Halo:Reach beta just a week away, Microsoft is going to start stirring up the fanboys tomorrow with the launch of a new live-action short. 

Titled "Birth of a Spartan" the short video will show the transformation of Carter 259 from young man to weapon of mass destruction.  The video is being directed by Noam Murro.  The video will be shown tomorrow during the Tuesday night broadcast of V here in the US and during the Lyon/Bayern Munch match in Europe (looks like Europe wins this one).  If you miss either of those broadcast times we'll have it here on Gaming Nexus or you can check it out at the new Reach website.

While I'm not the biggest fan of the Halo franchise I do really enjoy the ads they come up with the series and I'm hoping that this one lives up to the same standards as the ones they've released for ODST and Halo 3.

Witness the Dramatic “Birth of a Spartan” in the Stunning Live-Action Short for the Biggest Blockbuster Game of 2010, “Halo: Reach”

 
Brace yourselves for a riveting glimpse into one of the darkest secrets of the “Halo” universe. This week is the premiere of “Birth of a Spartan,” a live-action short directed by award-winning director Noam Murro. Airing on multiple U.K. and U.S. TV networks and also showing in movie theaters across North America, “Birth of a Spartan” is a stirring depiction of the transformation of Carter 259, the future leader of Noble Team in “Halo: Reach,” from an ordinary young man to a superhuman Spartan warrior.
 
The highly classified bio-augmentation procedure is a Spartan candidate’s final and most difficult ordeal before joining the ranks of the legendary soldiers. The dramatic interpretation of Carter’s rebirth as a Spartan embodies the themes of courage, sacrifice and honor in “Halo: Reach” and gives viewers a unique look into the origins of a central character in the upcoming blockbuster game.
 
The 60 second ad short premieres in the U.K. on Tuesday, April 27 via Sky Sports 2 at the full time whistle of the Champions League semi-final between Lyon and Bayern Munich, and it debuts on the same day in the U.S. during an episode of ABC’s “V.” Following its premieres on Sky 2 and ABC, the short will air on multiple shows across sixteen other U.K. and U.S. TV networks, including Comedy Central, Spike TV, Bravo, FX, TNT and TBS.
 
The short will be available on www.welcometonobleteam.com on Tuesday, April 27 at 9 p.m. PDT. In addition to being able to view the short, users can also upload a photo of themselves and get an image created of them as a Spartan III.  On the following day a special, extended two minute 30 second version will be available for download on Xbox LIVE exclusively for Gold members. The ad short will also premiere on April 28 in cinemas across North America in select theaters with screenings through the opening weekend of “Iron Man 2” and concludes on May 13.
 
 “Birth of a Spartan” was directed by Noam Murro, the director of the 2008 feature film “Smart People” and numerous award-winning ad spots for Toshiba, Saturn, Volkswagen and more. The recipient of the Director’s Guild of America’s 2005 Director of the Year award, Murro was also recently named the U.K.’s #1 director by Campaign magazine. For production of the short, Microsoft partnered with Biscuit Filmworks Co., a production company Murro founded in 2000.
 
Developed by acclaimed studio Bungie, “Halo: Reach” launches this fall exclusively on Xbox 360, and is available for pre-order today in standard, Limited and Legendary editions. The “Halo: Reach” multiplayer beta, which is poised to be the definitive Xbox LIVE event of this spring, kicks off in one week on May 3. Players can access the beta via the “Halo 3: ODST” campaign disc.
 
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