Four Top-Selling Game Titles Included in First Wave of Platinum Hits; Second Wave to Follow in Spring 2007
REDMOND, Wash. — September 20, 2006 — Microsoft Corp. today announced the debut of Platinum Hits lineup for Xbox 360 software titles, available October 15 at retail locations in North America. The first wave of Platinum Hits games includes "Perfect Dark Zero" (Microsoft Game Studios), "Project Gotham Racing 3" (Microsoft Game Studios), "Kameo: Elements of Power" (Microsoft Game Studios) and "Need for Speed Most Wanted" (Electronic Arts). The games will carry a manufacturer's suggested retail price (MSRP) of $29.99 USD.
The Xbox Platinum Hits program accounted for more than sixteen million software sales - approximately 16 percent of all Xbox software sold. Platinum Hits titles for the first Xbox console included "Halo: Combat Evolved" (Bungie) and "Crimson Skies: High Road to Revenge" (Microsoft Game Studios), some of the best-reviewed games on the console.
"The Platinum Hits program allows existing gamers and new gamers alike to have access to great games at a great price,” said Mitch Koch, corporate vice president of Worldwide Retail Sales for the Interactive Entertainment Business. “Xbox 360 will have a ten million unit head start by the end of 2006, and there will be plenty of new console owners eager to jump in to the best-selling Xbox 360 games."
"Not only does the Platinum Hits program offer games at a great value," Koch added, "it ensures that the platform's best games are available to new customers at an amazing price. And if you missed playing a game the first time around, now is a great reason to pick it up."
"The Platinum Hits program was extremely successful for the Xbox, and we are excited to see it continue on the Xbox 360," said Bob McKenzie, Senior Vice President of Merchandising at GameStop Corp. "When you look at the Xbox 360’s fantastic games library, and now the inclusion of the Platinum Hit program, it is easy to see the great value and choices that all gamers are able to tap into."
The second wave of Platinum Hits arrives in spring of 2007 after launching worldwide this holiday, with titles varying by region. Europe, Asia, Latin America, Japan and Australia will all have Platinum Hits programs with lineups tailored for the specific tastes of gamers in those regions.