EA ANNOUNCES ‘LIVE LAUNCH’ FOR MEDAL OF HONOR AIRBORNE PLUS XBOX 360 DEMO NOW AVAILABLE
72 Hours of ‘Play & Win’ Tournaments September 7-9
LOS ANGELES, Calif., August 29, 2007 – Get ready to get airborne! Electronic Arts Inc. (NASDAQ: ERTS) today announced Operation LIVE Jump, a special Xbox LIVE* launch weekend for Medal of Honor Airborne™ beginning on September 7, 2007. The weekend activities, exclusively for Xbox 360 gamers, include a Xbox LIVE Leaderboard tournament to see who has the best skills, a 72-hour ‘Play & Win Sweepstakes’ where every hour a winner is awarded a special prize, a multiplayer showdown where you can play against the developers of Medal of Honor Airborne, and more!**
Build up your skills today! Prepare to parachute into battle by downloading the game demo now available on Xbox LIVE Marketplace. Join the 82nd Airborne on their first combat mission in WWII and jump from a C-47 into Operation Husky, a joint allied operation on the island of Sicily.
For more details on Operation LIVE Jump and information on how to register visit http://www.xbox.com/operationju
Registration is now open and will end at 11:59pm (ET) on September 9, 2007. Terms, conditions, and official rules can be found at http://www.xbox.com/en-US
Medal of Honor Airborne is set to redefine the series and will change the way shooters are played. For the first time in a first person shooter, players airdrop into combat and land anywhere in an open battlefield. Conflict on the ground offers unprecedented tactical choice in vertical, open battle spaces with a wealth of attack routes and flanking opportunities. Medal of Honor Airborne is the newest installment in EA’s critically acclaimed Medal of Honor™ franchise, credited with pioneering the WWII FPS genre when it debuted in 1999.
Developed at EA Los Angeles under the EA™ brand, Medal of Honor Airborne will be available September 4, 2007 for the Xbox 360 videogame and entertainment system and PC and in November for the PLAYSTATION®3 computer entertainment system. Medal of Honor Airborne is rated “T” (Teen) by the ESRB, 16+ by PEGI, and 18+ by USK. The Xbox 360 version has a US MSRP of $59.99 and US MSRP of $49.99 for the Windows PC version. For more information about Medal of Honor Airborne or the Medal of Honor series, please visit www.moh.ea.com.
*Online play requires Gold Xbox LIVE subscription and broadband Internet service.
**For official rules visit http://www.xbox.com/en-US