Mad Catz and NASCAR hook up
3/6/2008 9:37:00 AM
Mad Catz announced today that they have signed a license agreement with NASCAR to produce custom NASCAR branded steering wheels and other accessories. It is a multi-year deal that covers North America, and will produce wheels, controllers, faceplates and skinz products for all the current platforms. No word on availability, but check out all the details in the release after the jump:
Mar 06, 2008 07:30
Mad Catz Secures License Agreement to Produce NASCAR Branded Steering Wheels and Related Accessories
SAN DIEGO --(Business Wire)-- Mar. 6, 2008 Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, announced today that it has entered into a license agreement with the National Association of Stock Car Auto Racing, Inc. ("NASCAR") which allows it to produce customized NASCAR steering wheels and other accessories for all video game platforms. The multi-year license agreement allows Mad Catz to distribute licensed products throughout the United States and Canada.
Mad Catz plans to develop new, stylish NASCAR-branded video game steering wheels, controllers, faceplates and Console Skinz(TM) for the PlayStation(R)2, PlayStation(R)3, Xbox 360(TM), PSP, Nintendo DS Lite, and Nintendo(TM) Wii gaming consoles.
"We are excited about the addition of the NASCAR license to Mad Catz' extensive portfolio of sports-licensed accessories, which now includes almost every major North American professional sport," said Darren Richardson, President and Chief Executive Officer of Mad Catz. "NASCAR is one of the nation's most popular sports with a very loyal and enthusiastic fan base and we look forward to providing retailers and customers with entertaining accessories that will put them behind the wheel of their favorite racing teams."
For more information or for high definition photos of the products, please visit http://www.madcatz.com.