News

MMOZ being created by Jeff Strain's Undead Labs

Posted by: Chad at 11/23/2009 2:53 PM
Zombies continue to get the all-star treatment from video game developers.  The newest example comes from the announcement of Undead Labs, a new studio based in Seattle, Washington. 

Undead Labs is looking to create a massive multiplayer online zombie (MMOZ) game and bring it to consoles.  The company was formed by Jeff Strain.  The name didn't ring a bell for me, but apparently it should have.  Strain worked for Blizzard for quite some time and contributed to such projects as Starcraft (he created the campaign editor!), Diablo, and WoW.   He even worked as programmer and executive producer of Guild Wars. 

That's a lot of notches on his belt from high profile games.  Not much else to report other than the potential that is being brought to Undead Labs.  Keep an eye out here for more information.


Mmmm, Brains! Undead Labs to Develop Console-based Zombie MMO
Game Industry Veteran Jeff Strain Opens Video Game Development Studio in Seattle, WA

November 23, 2009 – Seattle, Washington – When flesh-eating, shambling undead corpses invade Seattle, Undead Labs will probably be the ones responsible. Video game industry veteran Jeff Strain today announced the formation of Undead Labs, a Seattle, Washington-based game development studio that's on a mission to take online gaming in bold new directions. Undead Labs’ sole focus will be to create the definitive massively multiplayer online zombie game (MMOZ) for console gamers. Nothing screams funny quite like wading into a group of rotting zombies with a lawn chair and a box of sharpened #2 pencils, and nothing says fun quite like doing it with your friends, whether online or on your couch. Undead Labs is committed to bringing to life an MMO loaded with action, humor and, of course, a whole lotta zombies, because the world doesn’t need more dragons.

Strain left NCsoft last summer to build a creative studio around the most talented – and zombie loving – developers in the industry, and to pioneer a new development model that will create a new breed of MMO built from the ground-up for console gamers.

“Every time I see a good zombie movie with friends, we spend days debating our strategies for surviving the zombie apocalypse,” said Strain. “The police station, or the supermarket? Garden rake, or staple gun? Bach, or the White Stripes? I’m a game developer, so I’d probably be useless for anything other than ghoul bait, but I’m excited to have the opportunity to build an MMOZ that lets us put those strategies to the test and find out for sure.”

Strain’s experience and expertise as a game developer and business leader helped spawn the game industry’s most successful and influential MMOs. In the mid-nineties while Strain was at Blizzard Entertainment, he was a programmer for StarCraft and Diablo and created the StarCraft campaign editor. In 1999 Strain formed the initial team and kicked off development on the wildly successful MMO World of Warcraft while taking on the roles of team lead and lead programmer on the project.

In April 2000 Strain founded ArenaNet with fellow Blizzard leads Mike O’Brien and Patrick Wyatt. He served as programmer and executive producer for the popular MMO franchise Guild Wars, which has sold more than six million units. Korean MMO publisher NCsoft acquired ArenaNet in 2002, and in 2008 Strain was promoted to president of product development for the company’s Western operations, where he spent a year wearing button-down shirts and dark socks before returning to his development roots with the formation of Undead Labs.

More information about Undead Labs can be found at http://UndeadLabs.com.