MLG announces partnership with SteelSeries and new branded merch
11/10/2011 7:19:00 PM
Earlier today, Major League Gaming announced new MLG branded merchandise that will "enhance the competitive gaming experience". First, they will be working with SteelSeries to offer MLG branded mouse pads starting at the Pro Circuit National Championships in Providence, Rhode Island on November 18-20. Next year, they'll be bringing out a family of keyboards and mice. On top of that, they will also be offering some new MLG branded apparel by J!NX in the coming months, which will be available at retailers and J!NX.com. More info can be found in their official press release.
Major League Gaming Introduces New Merchandise Including MLG Branded PC Gaming Accessories with SteelSeries and Apparel with J!NX
MLG Unveils New MLG Pro Shop with T-Shirt Design Contest
NEW YORK—November 10, 2011—Major League Gaming (MLG), the world’s largest competitive video game league, today announced new MLG branded merchandise that will enhance the competitive gaming experience. In working with SteelSeries, the company will offer MLG branded mouse pads beginning at the Pro Circuit National Championships in Providence, Rhode Island, November 18-20. Next year, during the 2012 MLG Pro Circuit season, a co-branded family of keyboard and mouse peripherals will also be introduced. MLG will also be offering a robust suite of MLG branded apparel by J!NX in the coming months, which will be available at retail locations and at JINX.com.
To celebrate the launch of MLG’s new and improved online apparel store, MLGProShop.com, designers and fans alike can enter the MLGProShop.com T-Shirt Design Contest for a chance to have their design produced and sold online. For additional details visit: http://pro.majorleaguegaming.com/news/want-to-see-your-design-in-the-mlg-pro-shop.
Creative Minx Marketing, Inc., MLG’s official licensing agency, secured the partnerships and will work closely with MLG to develop and promote the licensed product and retail programs. Through licensing partnerships, MLG has created a complete lifestyle brand that furthers engagement with a powerful and active community. Additional partners offering a wide array of MLG branded, premium products include:
ASTRO: Premium gaming headsets, including A40s.
Mad Catz: Premium controllers and arcade fight sticks.
· GUNNAR Optiks: Advanced gaming eyewear.
Calibur11: MLG Vault for Xbox360 Slim.
Power A: Premium bags and carrying cases for consoles and gaming accessories.
MusicSkins: Skins for personal electronic devices.
About Major League Gaming:
Founded in 2002, Major League Gaming (MLG) (www.majorleaguegaming.com) is the dominant media property exclusively targeting tens of millions of consumers worldwide who have a passion for playing video games as a competitive social activity. The company gives aspiring gamers around the world an opportunity to compete, improve their skills, and socialize through a thriving competitive community with more than 750,000 matches each month online and LIVE in-person Pro Circuit tournaments in cities nationwide. MLG broadcasts all Pro Circuit play via LIVE streaming online to hundreds of thousands of fans from more than 170 countries. MLG also provides extensive online editorial and video content to more than 8 million unique fans each month, including LIVE and on-demand original programming related to games, technology and more at MLG.tv and MLG Live.