News

Lara Croft turns 15, you sickos

Posted by: Nathaniel at 10/4/2011 12:43 PM
In 1996, the Tomb Raider franchise was birthed by Toby Gard and Core Design making Lara Croft probably the first sex symbol in gaming history.  To celebrate this milestone, Crystal Dynamics has commissioned eight original works of art to be created by a selection of esteemed artists and released during the month of October.  The exhibition begins today with a piece created by Andy Park, who was an artist on the original Tomb Raider.  We have the that piece for you right now, just look down a bit.  As the month rolls on, you'll be able to check out the other pieces at www.tombraider.com/15 in collaboration with Hiptic.com.

For more complete details, follow the jump.



MEDIA ADVISORY

TOMB RAIDER CELEBRATES 15 YEARS WITH UNIQUE DIGITAL ART EXHIBITION

Legacy Artists and Fresh Faces Lend Their Talent for Unique Interpretations of Lara Croft



Redwood City, CA (October 4, 2011) — Crystal Dynamics, a Square Enix studio, is proud to celebrate 15 years of TOMB RAIDER® with an initiative created for fans.

TOMB RAIDER was first unleashed on the world in October 1996 by creator Toby Gard and Core Design. Little did they know how successful their adventurer would become; Lara Croft skyrocketed to become a household name within a year and carved a place in history as a pop-culture icon transcending the gaming space.

To celebrate the 15 year anniversary, Crystal Dynamics is playing curator to a unique digital art exhibition, commissioning eight original pieces of art to be created by a selection of esteemed artists and released during the month of October. The pieces will be created to showcase the new vision for Lara Croft in the eagerly anticipated new TOMB RAIDER game, whilst embracing the individual style of each of the selected artists.

The exhibition will begin on October 4th and starts with a piece created by Andy Park, artist on the original TOMB RAIDER comic book series. The month ends with a featured piece by Toby Gard, creator of the TOMB RAIDER series. All art can be viewed over the course of the month at www.tombraider.com/15 in collaboration with Hiptic.com.

“This is the perfect opportunity to celebrate TOMB RAIDER’s history by looking at Lara’s promising future,” said Karl Stewart, global brand director, Crystal Dynamics. “We can’t wait to share each artist’s unique interpretation of what it means to be Lara Croft.”

During the month a series of events will be held to mark the celebration, including a signing by artists at New York Comic Con on October 14.

As a finale to the event, a limited selection of T-shirts and posters will be available for purchase from The Nerd Machine’s website www.thenerdmachine.com with a portion of the proceeds to benefit Child’s Play charity http://www.childsplaycharity.org/

To date, the TOMB RAIDER franchise has sold over 35 million copies worldwide as of October 2011 and inspired one of the most successful video game film adaptations in history, grossing over $300 million at the box office worldwide.

TOMB RAIDER is in development for a multi-platform release, and is slated to launch fall 2012.

For announcements of each artist over the course of the month visit www.tombraider.com, Facebook.com/Tombraider or follow on Twitter @tombraider.

About Square Enix
Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix Group. The Square Enix Group operates a global network of leading development studios and boasts a valuable portfolio of intellectual property, including: FINAL FANTASY®, which has sold over 100 million units worldwide; DRAGON QUEST®, which has sold over 58 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

More information on Square Enix, Inc. can be found at http://www.square-enix.com/na/.