While the details are still top secret, it looks like Burger King has jumped back into bed with Microsoft to help promote the new Kinect
technology. For those that had an Xbox 360 back in 2006, BK was selling three games featuring the King for $2.99 each with a meal purchase. A lot of these were sold (and subsequently ended up in used game stores), but the promo was the first of its kind with the next-gen consoles.
Four years later, BK is back at it and I wonder if this will be some sort of in-store experience, or if it will be a game download that you can use the Kinect camera to read a tag or something. I am sure we will find out details in the coming month, but this can only be a good thing for gamers unless they also bring in the Toyota Yaris as part of the promo....
Burger King Corporation Teams with Kinect™ for Xbox 360® on a Game-Changing Holiday Promotion
HAVE IT YOUR WAY® With A First-of-its-Kind Entertainment Experience
MIAMI--(BUSINESS WIRE)--Burger King Corp. (NYSE:BKC) today announced that it has joined forces with Microsoft to support the launch of the highly-anticipated Kinect™ for Xbox 360®, where you are the controller. Hitting shelves Nov. 4, Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways, no controller required, and is predicted to be the hottest “must have” gift of the holiday season.
“Our first endeavor with Xbox 360 took the gaming world by storm, so we couldn’t pass up the chance to come together on another cutting-edge program”
This latest alliance builds on the innovative relationship that Burger King Corp. and Xbox forged in 2006 when they created a highly successful series of limited-edition games for Xbox 360 featuring the King, Subservient Chicken and other popular BURGER KING® brand icons.
“Our first endeavor with Xbox 360 took the gaming world by storm, so we couldn’t pass up the chance to come together on another cutting-edge program,” said Mike Kappitt, chief marketing officer, North America, Burger King Corp. “During this year’s promotion, our guests can look forward to an even greater adventure that will stimulate the imaginations of gamers and entertainment-lovers of all shapes and sizes. While full details of the promotion are still top secret, we’re proud to be the first and only brand in our industry to stand behind this pioneering experience that will forever change the way the world looks at entertainment.”
HOW TO PLAY
Using Kinect for Xbox 360 is as simple as stepping in front of the sensor. It recognizes you, responds to your gestures, and listens to your voice. See a ball? Kick it. Say play, and your movie starts in instant-on HD in 1080p. Want to join in on the fun, simply jump in. With Kinect for Xbox 360, technology evaporates, letting the natural magic that exists in all of us shine.
“Xbox 360 gives you the entertainment you love with the people you care about no matter where you are,” said Grover Holtzclaw, Director, Xbox U.S. Platform Marketing. “By making you the controller, Kinect for Xbox 360 is uniquely magical and instantly fun. We’re excited to partner with the BURGER KING® brand to bring that magic to everyone this holiday season.”