News

Going to Coachella? Sony is.

Posted by: Chad at 4/13/2010 9:52 PM
Sony and Coachella have teamed up for the eighth year in a row.  The partnership results in more ways to squeeze fun out of the festival.  Sony plans to have two different areas set up for festival goers.  They are:
  • Playstation Headquarters - Get hands-on time with ModNation Racers, Gran Turismo 5, God of War III and more
  • Play. Create. Share. Workshop - fans can visit this location to rent a Sony bloggie MP4 camera.  You can use the pocket-sized camera to record your fun all day and instantly share / upload your footage.
There's even an opportunity to win a solar-powered golf cart, a PS3, and more.  Get more information about Coachella here and continue reading to get even more details about what Sony will bring to the event.  I'll be honest, reading the press release made me wonder why I'm not going to the Festival. 


Sony Computer Entertainment America has teamed up with Coachella for the eighth consecutive year to provide festival goers with exciting PlayStation experiences taking place April 16-18 at Empire Polo Fields in Indio, California. As added incentive for fans of all-things-tech, Sony Electronics will be joining SCEA to offer fans the chance to capture their Coachella memories with the new Sony® bloggie™ MP4 camera in Sony’s “Play. Create. Share.” Workshop. Attendees will also have the chance to score VIP upgrades, bloggie cameras and a PS3.

Consumers will have the opportunity to live the Sony experience in two main areas:

PlayStation Headquarters-- will allow fans to step into the world of Kevin Butler while providing the unique opportunity to get their hands on unreleased titles such as ModNation™ Racers and the highly anticipated Gran Turismo® 5 as well as some of this year’s hottest titles including God of War® III and MLB® 10 The Show.

Play. Create. Share. Workshop – will inspire creativity and put the fans in control. In addition to a ModNation Racers gaming pod and SingStar® with a playlist featuring Coachella artists, attendees will have the chance to capture all their Coachella memories with the Sony bloggie MP4 camera. Within the workshop, guests can visit the Sony bloggie “Rental Station” to check-out a camera for the day. As the fun happens at Coachella, the pocket-sized bloggie camera will allow fans to capture, upload and share all the action in high definition. The camera records MPEG4 video and 5-megapixel still images, so it's easy to upload content to the Web with its built-in USB. And, Sony’s making it even easier by including an “Upload & Editing” station within the workshop where guests can instantly share their footage with the world. An “Everyday Moments” station will also be available to guests, featuring a large Sony TV display with impressive Coachella backdrops – for attendees to create “Wish you were here!” videos. Several Coachella artists will also be dropping by the workshop, providing even more exciting moments for attendees to capture on the bloggie cameras. Now, instead of telling their friends and family about the festival, they can show them.

Additionally, while at the Sony Play. Create. Share. Workshop, consumers will have the chance to enter-to-win a custom solar-powered golf cart designed by Jeremiah Garcia and inspired by Coachella artist Passion Pit and the highly anticipated PlayStation®3 (PS3™) exclusive ModNation Racers. The one-of-a-kind cart comes complete with a PS3 and a TV built in, making it the ultimate gaming cart! Those fans who may not be attending Coachella but still want their chance to win the cart can go to: http://us.playstation.com/psn/events/keystoyourkartsweeps.html starting April 16th to enter to win.

For additional information on Coachella go to: http://www.coachella.com/ or for additional details on PlayStation at Coachella please see: http://us.playstation.com/psn/events/wintogetin-coachella.html. For additional information on the Sony bloggie MP4 camera, please visit: http://www.sony.com/bloggie.