Get your standalone DJ Hero turntables now

by: Sean Colleli -
I thought it was cool that DJ Hero offered some multiplayer modes for cooperative or competitive scratching. I thought it was lame that you'd have to buy a second copy of the game just to get a second turntable. Sure you could but them straight from Activision but that was pretty expensive, and if you wanted to buy one at retail you were out of luck.

Well, that's not an issue anymore. The DJ Hero turntable controller is now available at retailers nationwide for $60, and the first 100,000 units contain a poster of the celebrity DJs in the game. I thought DJ Hero was pretty innovative and didn't get the attention it deserved. Hopefully more controllers and multiplayer will give the game a second wind.
FOR IMMEDIATE RELEASE



STANDALONE DJ HERO™ TURNTABLE CONTROLLERS SPIN, SCRATCH AND BATTLE INTO NORTH AMERICAN RETAILERS



First One-Hundred Thousand Units Contain Exclusive Shepard Fairey Poster Featuring The Game’s All-Star Cast of In-Game DJs and Talent



Santa Monica, CA – March 23, 2010 – Beat junkies, music fans and budding turntablists already rocking the wheels of steel with DJ Hero™ – the number one new videogame IP of 2009 – can now invite their friends to spin along with a standalone turntable controller which is available today at retail stores nationwide, Activision Publishing Inc. (Nasdaq: ATVI) announced. Additionally, the first one-hundred thousand fans to purchase a standalone turntable controller will receive an exclusive Shepard Fairey poster, featuring the artist’s unique renderings of the game’s all-star cast of in-game DJs and talent*.



“Adding a second DJ Hero turntable controller to the mix puts a new spin on the game’s social experience,” said Jamie Jackson, Creative Director at FreeStyleGames. “Now living room DJs can go play with their friends and family and enjoy our exclusive mixes in another all-new way.”



In addition to the DJ vs. DJ competitive game modes that give beat chemists the option to battle head-to-head, two DJs can mix and scratch together on multiple turntable controllers, a player can join in to emcee over any track in the game with a mic or, using a Guitar Hero® guitar controller along with a turntable controller, gamers can perform a series of infamous DJ-guitar exclusive mixes, just as many of the artists in DJ Hero have.



The #1 new videogame intellectual property by revenue in the U.S. and Europe for calendar 2009, according to The NPD Group, Charttrack and GfK, DJ Hero delivers an all-new interactive music experience that allows players to not only experience, but hear music in an all-new way. Featuring mixes created by DJ AM, Cut Chemist, Grandmaster Flash, DJ Jazzy Jeff, J. Period, DJ Shadow, DJ Z-Trip and more, spinning over 100 individual songs, highlighted in 93 unique never-before-released mixes that blend genres of music, including hip-hop, pop, rock and dance, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game by incorporating anthems from legendary artists. Created exclusively for DJ Hero, the turntable controller immerses fans into DJ culture and a sea of music as they utilize and master various DJ techniques including scratching, crossfading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, transforming a face in the crowd into the life of the party.



Available now, DJ Hero was developed by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii™ system from Nintendo. The game is rated “T” (Teen – Mild Suggestive Themes, Lyrics) by the ESRB. For more information about DJ Hero, please visit djhero.com, facebook.com/djhero and twitter.com/djhero.



*Promotion limited to US customers only; the hundred-thousand DJ Hero stand-alone turntable controllers will be distributed amongst all major retailers nationwide.



About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.



Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.



Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
comments powered by Disqus