Even though the launch trailer has been out
for a few days, EA, BioWare and the NFL are hooking up to show the Mass Effect 2
launch trailer during the NFC Championship game today. Between the third and fourth quarters (approximately 6:40 p.m. EST), the trailer will be shown on Fox in all its HD glory (if that is, you have an HD TV). Also, anyone can earn a chance at shwag and chat and interact with the development team at BioWare’s games room
I know I have seen a huge TV ad campaign for the game across many channels as of late, so this will be the most expensive, and far reaching ad to hit yet. You can see it in YouTube quality and check out Chuck’s thoughts on it here
EA’s Mass Effect 2 Trailer Makes Epic TV Debut During NFC Championship
2010’S Biggest Video Game Explodes Into 35 Million Homes
EDMONTON, Alberta--(BUSINESS WIRE)--All eyes won’t just be on the New Orleans Saints and Minnesota Vikings this Sunday as Mass Effect 2, BioWare’s highly anticipated action-RPG video game, will appear on national television to over 35 million expected viewers with an explosive two minute launch trailer. Leading into the white-knuckle excitement of the NFC Championship’s fourth quarter, football fans and gamers alike will be on the edge of their seats for a glimpse of the non-stop action in Mass Effect 2 led by Commander Shepard in the full-length gameplay trailer, uncut and on the big screen.
Fans wanting a football and gaming fix can participate in the “Watch the NFC Championship with BioWare” event where they can interact and chat live with the Mass Effect 2 development team as they stream live from the BioWare games room via Ustream. Participants will also get an exclusive sneak peak at Mass Effect 2 as the team will stream live gameplay during halftime. Highly coveted BioWare “shwag” will also be given away to participants every 15 minutes during the event.
WHO: BioWare, a division of Electronic Arts Inc.
WHAT: Mass Effect 2 launch trailer makes national broadcast debut
WHEN: NFC Championship Game – Minnesota Vikings vs. New Orleans Saints
Sunday, January 24th at 6:40 ET; 4th Quarter on FOX
WHY: Mass Effect 2 launches in North America on January 26, 2010 and in Europe on January 29, 2010