Get your Honda on with new Honda downloadable content for MX vs. ATV Alive

by: Nathaniel -
THQ has announced a deal with American Honda Motor Co. to offer Honda-specific downloadable content for its new racer, MX vs. ATV Alive.  This lineup includes the Honda CRF450R, CRF250R, and the CR125R motorcycles; it also includes the TRX450R ATV.  For more downloadable content, you can head over to MXvsATV.com and sign up for the community.  That allows you to gain access to members-only content, prize giveaways, interviews with pro-riders, monthly newsletters and much much more.

MX vs. ATV Alive is out right now for the Xbox 360 and Playstation 3 for an SRP of $39.99 in the US.
MX VS. ATV® ALIVETM TO FEATURE HONDA DOWNLOADABLE CONTENT



AGOURA HILLS, Calif. May 25 2011 -- THQ Inc. (NASDAQ: THQI) today announced its collaboration with American Honda Motor Co., Inc. to offer downloadable content for the just released fifth iteration of the 10 million unit-shipping MX vs. ATV® video game franchise. MX vs. ATV® AliveTM will have an exciting lineup of Honda downloadable content, including the Honda CRF450R, CRF250R and CR125R motorcycles, in addition to the TRX450R ATV.

“With a history of more than 100 national racing titles, the addition of Honda bikes to MX vs. ATV Alive is invaluable,” said Michael Lustenberger, THQ Vice President of Global Brand Management, Online/Digital Games. “Providing the Honda motorcycles and ATV as downloadable content is an integral part of our approach in making this game the most realistic and enjoyable motocross game in the market today.”

Head over to MXvsATV.com for more downloadable content updates and the opportunity to sign up now for the community, where you will gain access to exclusive members-only content, swag-loaded giveaways, interviews with pro riders, monthly newsletters and much more!


About MX vs. ATV Alive
MX vs. ATV Alive takes THQ’s leading owned franchise to exhilarating new heights with Bar-to-Bar racing, enhanced physics and the next step in downloadable content distribution. The new Bar-to-Bar racing mechanic allows for increased physical contact between riders so players can battle for position on the track like never before, creating the most intense, realistic racing experience yet. Featuring an advanced version of the franchise’s celebrated physics engine, MX vs. ATV Alive delivers refined terrain deformation and smooth, intuitive controls that will appeal to newcomers and hardcore fans alike. MX vs. ATV Alive also employs an “a la carte” method of digital content distribution that allows players to pay for only what they want to play. And for the first time in the series’ history, MX vs. ATV Alive features a prominent motocross athlete on the cover and in a variety of in-game videos: two-time AMA Supercross Champion James Stewart. MX vs. ATV Alive delivers the ultimate motocross racing experience on Xbox 360 and PlayStation3 for a suggested retail price of $39.99 in the U.S. For more information on MX vs. ATV Alive, please go to www.mxvsatv.com.

About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, MX vs. ATV, MX vs. ATV Alive and their respective logos are trademarks and/or registered trademarks of THQ Inc.


All other trademarks are the property of their respective owners.

The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to MX vs. ATV Alive and the inclusion of Honda vehicles, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2010 and subsequent Quarterly Reports on Form 10-Q, and particularly the discussion of trends and risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. 
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