CODEMASTERS® TEAMS UP WITH YAMAHA, OBERTO, ALIENWARE AND MORE FOR THE “FUEL YOUR ADRENALINE” SWEEPSTAKES
High-Octane “Adrenaline” Sweepstakes Give Consumers the Chance to Win a YAMAHA ATV, Alienware Notebook Computer, Boomchair Game Chairs and Oberto Beef Jerky Prize Packs
UNIVERSAL CITY, Calif. – April 30, 2009 – Codemasters® is hosting the “FUEL Your Adrenaline” sweepstakes in conjunction with the release of FUEL™. FUEL, an epic-scale open-terrain multi-vehicle racer, will ship this May for PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft® and Games For Windows® LIVE. The sweepstakes will kick off on May 11th and run through August 17th.
With the “FUEL Your Adrenaline” sweepstakes, consumers will have the chance to enter to win prizes from YAMAHA, Alienware®, Boomchair and Oberto Sausage Company. Prizes include a YAMAHA Raptor 250 ATV, an Alienware Area-51® m15x notebook computer, Boomchair gaming chairs and Oberto Beef Jerky Prize Packs. For more details and to enter, visit www.fuelyouradrenaline.com <http://www.fuelyouradrenine.
“This sweepstakes will let the players get in on the action and adrenaline of FUEL,” said Brad Schlachter, Senior Director of Marketing at Codemasters. “Teaming up with YAMAHA, Alienware, Oberto and Boomchair in this sweepstakes allows us to bring even more high-octane excitement to the release of FUEL!”
Consumers can also enter the “FUEL Your Adrenaline” sweepstakes by visiting Yamaha ATV dealerships across the country and filling out a Sweepstakes Entry Form for their chance to win. Beginning June 15th, sweepstakes details and a $5 rebate on FUEL will be found on select packs of Oberto Beef Jerky available at grocery and convenience stores nationwide. Additionally, consumers can tune into MTV Radio Network stations for another chance to win FUEL, as the radio network will run on-air giveaways to listeners in conjunction with the sweepstakes!
Vertical Marketing Network developed the “FUEL Your Adrenaline” sweepstakes, positioning promotional partnerships as great exposure opportunities in today’s marketplace. The program represents a real win-win for both Codemasters and all of the partners who provided support and prizes to accelerate the FUEL game launch,” said Phil Saifer, President of Vertical Marketing Network.
Coming this May, FUEL is the ultimate racing sandbox and the bulging roster of vehicles with their accessible, arcade handling delivers a compelling experience for racing fans everywhere. The 70+ strong career mode races and hundreds of extra challenges offer countless hours of high-octane thrills and route editor, which ships with the game, provides almost limitless opportunities for players to create their own fuel-filled races. The FUEL experience is extended yet further online as up to 16 players are able to go head-to-head or explore the entire map in free roam.
With a full day/night cycle and dynamic weather effects including snowstorms, thunderstorms, blizzards, rainstorms and tornados, FUEL is set to revolutionize open world multi-terrain racing when it launches May 26 for the PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft® and Games For Windows® LIVE.